New 10:10 film, 'No Pressure'.

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John Russell

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Oct 1, 2010, 4:45:51 AM10/1/10
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If I hadn't been told this has been made by the 10:10 movement I would have
thought it was propaganda by denialists to show how 'the warmists' intend to
defeat the opposition and take over the world. 'Shooting' and 'foot' come to
mind. An appalling misunderstanding of how advertising works.

http://www.guardian.co.uk/environment/blog/2010/sep/30/10-10-no-pressure-film

Caution: It might shock some.

Best wishes,

John

PS: I've had a few problems with my eyes in recent months which culminated
in laser eye surgery to repair a torn retina a week ago, hence I'm having to
cut down my computer use. Just thought I'd explain why you will see less of
me.

TIMC...@aol.com

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Oct 1, 2010, 6:29:13 AM10/1/10
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Hi John,
i used to be on their mailing list and found the sense of humour a bit irritating there too.
A good cause but pushed it to the spam folder.
 
Sorry to hear about your retina, in my experience total recovery is usual but your bungee jumping
may have to stop.
Best Wishes
Tim

Tanya Jones

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Oct 1, 2010, 7:14:59 AM10/1/10
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Hi John

I hoped you were exaggerating, but this is worse than I could have imagined.
What on earth were they thinking of? I only watched the classroom sequence
then couldn't stand any more. As you say, the message it sends, that acting
to cut carbon emissions is the conformist cowardly thing to do and that
those who resist are noble martyrs, couldn't be better portrayed if the
sceptic lobby had recruited half of Hollywood. And the fact that the smug
little miss who suggested cycling to school was called Jemima and the one
who refused was Tracy, just adds a nasty hint of class snobbery to the mix.
I'm ashamed and depressed.

best wishes, all the same - hope your eye clears up quickly and
comprehensively,

Tanya

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John Russell

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Oct 1, 2010, 7:56:26 AM10/1/10
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It's already causing a right old stink. If the goal was to publicise 10:10
it's worked -- but this could be the example that puts to rest the old
aphorism 'any publicity is good publicity'.

http://blogs.telegraph.co.uk/news/jamesdelingpole/100056510/go-green-or-well-kill-your-kids-says-richard-curtis-eco-propaganda-shocker/

I suspect the producers have some hidden ironic twist which is yet to be
revealed, but I doubt it it will work.

Best wishes,

JR


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Phoebe Cronk

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Oct 1, 2010, 8:03:43 AM10/1/10
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Hi Tanya,
 
I volunteer at 10:10 and thought I could help answer "What an earth were they thinking of?" 
 
10:10 is an upbeat and positive campaign which seeks to inspire and celebrate everyone actively reducing their emissions. This mini-movie was made by Spanner Films to celebrate 10:10 and combines the creative talents of arguably the country's most respected and successful commercial director, Dougal Wilson, with those of the nation's best loved writer and film maker, Richard Curtis. It take a different approach to reach, hopefully, a new audience.
 
And that approach is humour, tongue firmly in cheek. Of course we don't want to ACTUALLY blow people up. It is a bit of a gore-fest and that's not to everybody’s liking but we bet ithat would get people talking, and it has.
 
As well as some negative comments, we've had a lot of very positive responses and it's great to see that the film is encouraging people to talk about climate change! 
 
And isn’t that the battle we all face? To engage people in the problem and present a solution? Yes, this mini-movie is a radical departure from usual NGO fare, however, it’s fun (we think), exciting and mainstream.
 
Climate change is a crisis of potentially immense proportions, consequences of which will almost certainly be felt by our children and certainly grand children. People all over the world are already being affected and time frame for action which will minimise these consequences is shrinking alarmingly. It's time for all of us, ordinary people, to demonstrate – simply and practically – that we care and we want action from our political leaders. 
 
Again, when we first saw No Pressure we knew it wouldn't be to everyones taste / cup of tea, sure. But we hope it’ll reach new people. People who’ve never thought about reducing their carbon before and inspire them to do so.
 
Best wishes,
 
Phoebe

--
Phoebe Cronk
 
Mob: +44 (0)773 946 8238
Skype: phoebecronk


Tanya Jones

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Oct 1, 2010, 8:33:57 AM10/1/10
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Hi Phoebe
 
Thanks very much for your response.  I really hope that the film will do what you all at 10:10 are working so hard to achieve.  I do get the joke; it's not the blood and gore that worry me, more what I'm afraid could come across as a certain smug and patronising clubbishness.  I want to be wrong, though...
 
By the way, I'm not one of those whom you need to convince - I've been involved in climate change awareness for some time and have recently set up a climate change action group in our town (Enniskillen, in rural Northern Ireland).  I'm very aware, though, that a lot of people feel defensive about the subject and that, at least here, taking any action to reduce emissions is very much the exception rather than the norm.  It may well be different in metropolitan areas, but here a great deal of of tact is still needed to persuade people that there is a crisis and that they can help. If they feel bullied, they won't respond, and it takes a lot of time and hard work to regain lost ground.
 
I still think, too, that the names of the children were very unfortunate. However, let's hope that the humour reaches those who would be put off by a more serious approach and that our fears (I see from the Guardian comments that many others have the same concerns) turn out to be unfounded.
 
With best wishes
 
Tanya  
 
 
 
----- Original Message -----

John Russell

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Oct 1, 2010, 1:27:34 PM10/1/10
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Glad to hear it's now been taken down from the 10:10 website. However it's
been copied and is now doing the rounds of Youtube. We won't have heard the
last of it.

John Russell

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Oct 1, 2010, 11:00:15 AM10/1/10
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Sheer madness. Oh what damage 10:10 has done to the environmental cause.
Don/t they realise that most Americans don't get irony? Nor do climate
denialists, Republicans, children, the impressionable, the unsophisticated.
It's crass and juvenile and everything that feeds right into the hands of
Delingpole, Monckton, Clarkson, et al.

Here's response from one Telegraph reader...

Extricate
1 minute ago
Recommended by
1 person
A video that encapsulates everything about modern day 'environmentalism.

Bullying and intimidation - Check
Sanctimonious - Check
No basis in reality - Check
Fascist - Check
Absence of humour - Check
Cock all to do with science - Check

Let's all enjoy the green movement so publicly slitting its throat.

* * *

Makes me weep to see the gloating.

Best wishes,

JR

----- Original Message -----
From: "Phoebe Cronk" <phoebe...@googlemail.com>
To: <monbiot...@googlegroups.com>
Sent: Friday, October 01, 2010 1:03 PM

Subject: Re: [Monbiot] New 10:10 film, 'No Pressure'.


Hi Tanya,

I volunteer at 10:10 and thought I could help answer "What an earth were
they thinking of?"

10:10 is an upbeat and positive campaign which seeks to inspire and
celebrate everyone actively reducing their emissions. This mini-movie was
made by Spanner Films to celebrate 10:10 and combines the creative talents
of arguably the country's most respected and successful commercial director,
Dougal Wilson, with those of the nation's best loved writer and film maker,
Richard Curtis. It take a different approach to reach, hopefully, a new
audience.

And that approach is humour, tongue firmly in cheek. Of course we don't want
to ACTUALLY blow people up. It is a bit of a gore-fest and that's not to

everybody�s liking but we bet ithat would get people talking, and it has.

As well as some negative comments, we've had a lot of very positive
responses and it's great to see that the film is encouraging people to talk
about climate change!

And isn�t that the battle we all face? To engage people in the problem and


present a solution? Yes, this mini-movie is a radical departure from usual

NGO fare, however, it�s fun (we think), exciting and mainstream.

Climate change is a crisis of potentially immense proportions, consequences
of which will almost certainly be felt by our children and certainly grand
children. People all over the world are already being affected and time
frame for action which will minimise these consequences is shrinking

alarmingly. It's time for all of us, ordinary people, to demonstrate �
simply and practically � that we care and we want action from our political
leaders.

Again, when we first saw No Pressure we knew it wouldn't be to everyones

taste / cup of tea, sure. But we hope it�ll reach new people. People who�ve

Best wishes,

Phoebe

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--
Phoebe Cronk

Mob: +44 (0)773 946 8238
Skype: phoebecronk

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PAdam...@aol.com

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Oct 1, 2010, 3:51:41 PM10/1/10
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I too thought it was utterly crass and stupid.
 
But, would the Telegraph have even metioned it if had not been controversial?
 
When the dust has settled, we will see.
 
Perhaps the subliminal message is that we cant be "nice" about climate change, and the consequences of taking no action could be very nasty. A necessary message. Anyone have a better idea of how to put that across in a way that gets noticed other than by the converted?
 
Patrick

john

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Oct 5, 2010, 3:25:35 PM10/5/10
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Phoebe- I haven't seen the 10:10 film.
I do, though, spend a lot of time arguing with sceptics on and off
line, trying to make a difficult case to sometimes fair, sometimes
prejudiced people, and this film has been the biggest cock-up since
the East Anglian e-mail scandal in terms of green credibility.
It plays directly into every negative stereotype of the AGW campaign-
misanthropic, cruel, gleefully apocolyptical, scientifically corrupt
and, just for good measure, snobby.
It's embarrassing, and has made the job of arguing the case for action
far, far more difficult in one, expensive and idiotic, stroke.
On behalf of everyone doing their best- Thanks
> > ----- Original Message ----- From: "John Russell" <j...@winsford.info>
> > To: "Monbiot Group" <monbiot...@googlegroups.com>
> > Sent: Friday, October 01, 2010 9:45 AM
> > Subject: [Monbiot] New 10:10 film, 'No Pressure'.
>
> > If I hadn't been told this has been made by the 10:10 movement I would have
> >> thought it was propaganda by denialists to show how 'the warmists' intend to
> >> defeat the opposition and take over the world. 'Shooting' and 'foot' come to
> >> mind. An appalling misunderstanding of how advertising works.
>
> >>http://www.guardian.co.uk/environment/blog/2010/sep/30/10-10-no-press...
>
> >> Caution: It might shock some.
>
> >> Best wishes,
>
> >> John
>
> >> PS: I've had a few problems with my eyes in recent months which culminated
> >> in laser eye surgery to repair a torn retina a week ago, hence I'm having to
> >> cut down my computer use. Just thought I'd explain why you will see less of
> >> me.
> >> --
> >> You received this message because you are subscribed to the Google Groups
> >> "Monbiot Discussions" group.
> >> To post to this group, send email to monbiot...@googlegroups.com.
> >> To unsubscribe from this group, send email to
> >> monbiot-discu...@googlegroups.com<monbiot-discuss%2Bunsubscribe@ googlegroups.com>
> >> .
> >> For more options, visit this group at
> >>http://groups.google.com/group/monbiot-discuss?hl=en.
>
> > --
> > You received this message because you are subscribed to the Google Groups
> > "Monbiot Discussions" group.
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> > .

John Russell

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Oct 8, 2010, 5:23:28 PM10/8/10
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Hear, bloody, hear.

I wrote to 10:10 telling them to disband after this fiasco. They wrote back
with a very sheepish reply.

I still can't understand how they approved this for release -- and
suggesting that those who have reacted as I did are 'offended' or 'don't get
the humour' is downright patronising. I wasn't offended by it at all and
I've laughed at everything pythonesque from Mr Creosote to Brian being
crucified, so please don't suggest I'm can't appreciate some genuinely funny
violence. What made me really mad was the same as you, John; seeing
environmentalists play into the hands of every rabid denier in the
blogosphere.

Best wishes,

JR

> everybody�s liking but we bet ithat would get people talking, and it has.


>
> As well as some negative comments, we've had a lot of very positive
> responses and it's great to see that the film is encouraging people to
> talk
> about climate change!
>

> And isn�t that the battle we all face? To engage people in the problem and


> present a solution? Yes, this mini-movie is a radical departure from usual

> NGO fare, however, it�s fun (we think), exciting and mainstream.


>
> Climate change is a crisis of potentially immense proportions,
> consequences
> of which will almost certainly be felt by our children and certainly grand
> children. People all over the world are already being affected and time
> frame for action which will minimise these consequences is shrinking

> alarmingly. It's time for all of us, ordinary people, to demonstrate �

> simply and practically � that we care and we want action from our

> political
> leaders.
>
> Again, when we first saw No Pressure we knew it wouldn't be to everyones

> taste / cup of tea, sure. But we hope it�ll reach new people. People who�ve

monbiot-discu...@googlegroups.com.


For more options, visit this group at
http://groups.google.com/group/monbiot-discuss?hl=en.


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07:34:00

phil henshaw

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Oct 13, 2010, 7:44:05 PM10/13/10
to Monbiot Discussions
Well, having seen just enough of that film clip now,.. I'm offended
for sure. But why are you all not also taking the opportunity to
point out the equally cruel irony. The solution of individual energy
savings actually has the exact opposite of the intended effect on the
macro-economy. There's a whole lot of people who have been talking
about that too, for years actually. Someone is not paying attention
around here, it seems, compartmentalizing everything in little boxes.

I guess what that says is tat lots of very well meaning people think
the world works like emotional buttons..., as if arranged in little
boxes with red buttons, like our emotional likes and dislikes seem to
be. How's that way of steering environmental systems going to
work, then, he?

phil
> > everybody s liking but we bet ithat would get people talking, and it has.
>
> > As well as some negative comments, we've had a lot of very positive
> > responses and it's great to see that the film is encouraging people to
> > talk
> > about climate change!
>
> > And isn t that the battle we all face? To engage people in the problem and
> > present a solution? Yes, this mini-movie is a radical departure from usual
> > NGO fare, however, it s fun (we think), exciting and mainstream.
>
> > Climate change is a crisis of potentially immense proportions,
> > consequences
> > of which will almost certainly be felt by our children and certainly grand
> > children. People all over the world are already being affected and time
> > frame for action which will minimise these consequences is shrinking
> > alarmingly. It's time for all of us, ordinary people, to demonstrate
> > simply and practically that we care and we want action from our
> > political
> > leaders.
>
> > Again, when we first saw No Pressure we knew it wouldn't be to everyones
> > taste / cup of tea, sure. But we hope it ll reach new people. People who ve

Kuttappan Vijayachandran

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Oct 14, 2010, 3:12:06 AM10/14/10
to monbiot...@googlegroups.com
Phil: You have the hypothesis: "The solution of individual energy  savings actually has the exact opposite of the intended effect on the macro-economy.". I have not seen this hypothesis discussed, at micro or macro level, even in this forum: Your frustration in this regard is quite understandable.

Hypothesises by environmentalists, in general, deal with Man-Nature interface. The collective Man continues to be an abstract idea, despite the rapid strides in globalisation. Nation States and the UNO as well as the numerous international institutions within and outside of the UN system, including even the IBRD and IMF represent these big strides, in the evolution of a Global Man, Global Politics, Global Governance, and ultimately a sort of global conciousness.

It is irrational to expect that, Man-Nature problems could be effectively addressed, bypassing the more pressing problems of Global Politics. At the best, the two sets of problems have to be handled in tandem, and certainly not in isolation. This, probably is the reason, why the numerous hypothesises do not get the attention they deserve. Nevertheless, I would love to participate in a discussion on Phil's hypothesis at the macro or physical level.

K Vijayachandran 
K Vijayachandran
Cell phone:91-9447174015
Partner and Chief Consultant,
Industries Research and Services
www.industries-research.co.in



phil henshaw

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Oct 14, 2010, 9:15:02 AM10/14/10
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KV, You're right. People act unaware of the 150 year old
discovery that efficiencies that make the economy more productive have
the net effect of increasing, not decreasing, total resource use.
It's so neglected, people forget they've ever heard about it, over and
over and over, as if they wish it would go away. I've discussed it
in this groups fairly often, as the natural effect of efficiency on
the economy. It's also known as Jevons' effect, or Jevons' paradox
to those who don't see why productivity enhancements increase what the
economy produces. The "rebound effect ratio" has been a constant
2.5, historically, showing how, by selectively choosing what we save
on, the more we consume by a factor of 2.5 by becoming more
productive.

What happens is we choose efficiencies that also turn a profit. Then
in describing them we only point to the smaller effect of reducing a
resource use. If you're inclined to avoid the subject anyway, and
not interested in how economies work, it's quite easy to just take the
profit and run, as if it has no effect at all, and just ignore the
larger stimulus that happens and completely reverses the constraint
effect you tell everyone about.

My summary piece on it is "The #1 Issue in Sustainability" that I
circulated to a few hundred leading activists a month ago and got zero-
point-zero response to, seemingly because it is genuinely a
sacrilegious statement. Just because I'm getting better at saying it
with clarity and balance doesn't change the basic offense, it
appears... The link to the more complete analysis is there too, "The
curious case of Stimulus as Constraint".
http://www.synapse9.com/issues/SustIsh1.htm

To act on the problem I would't want to ignore either the politics or
the social dynamics. The latter seems the greater challenge. The
social dynamics is strongly centered on what amounts to a belief that
nature will respond to our good intentions, as if natural systems were
steered by nature's moral indignation or approval of us, or
something. Nature does NOT behave like a parent or God in that
way. My hope is that insight will help, at some point. If insight
can help raise new subjects for discussion, we may be more able to
directly face the real moral challenges.

I was also very interested in what you said the common response of
several women in discussing technology was, that "*Technology should
lighten the burden of life, anything that add to the burden of life is
anti-technology.*" That's a very novel idea. I think possibly it
hints at what a woman wants from her man too, solutions and gifts that
bring comfort and pleasure to life, as materials for making a joyful
home. The question might be do the present gifts still bring joy to
the home?

For centuries women have not quite understood, I think, what their men
were doing to obtain the gifts they enjoyed, organizing themselves and
machines to conquer ever greater challenges, ultimately interfering
with all the living systems on earth. On the men's part I think that
is ultimately to please their women, and wouldn't be worth the trouble
if just themselves. The ladies might think about that, and tell
their men the plan to give them ever greater gifts, if it disrupts the
life of others, doesn't please them. That's another way insight might
help.

In any case, whether the politics of either public or private kinds is
what defines the language one needs to use, or traditional customs,
social conventions, myths and morality, one may need those languages
but if you can't bring to them insight into the processes of nature,
keeping them up with a changing world, you still risk just getting in
the way using all the right tools for the wrong purposes too...

phil

On Oct 14, 3:12 am, Kuttappan Vijayachandran <kvijay...@gmail.com>
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