23rd November MoMoEdi: Opportunities for Monetising Mobile Sites, Apps, and Services

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Geoff Ballinger

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Oct 12, 2015, 8:32:34 AM10/12/15
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We are delighted to be hosted by the Entrepreneurship Club at the Business School as the mobile part of their 10th anniversary series of events.
 
Mobile provides myriad opportunities for new, original, and compelling products ranging from games and entertainment, through communication and sharing, to things that simply make our daily lives easier and safer. Also the mass market has never been more willing to adopt these new products on scale.
 
The hard bit is often not the product itself, but how best to build a sustainable business around it, in short how to monetise. The best product in the world won’t get off the ground if there is no way for it to make money.
 
Many apps in particular still monetise their users directly, either via up front payment, or in-app payment to unlock features or similar. Mario Viviani from Amazon will talk about Amazon devices, distribution opportunities and services designed to help developers reach new customers and monetize, including the recently announced Amazon Underground program, which provides a new approach to monetization. The Amazon Appstore allows developers to distribute and sell their Android and HTML5 web apps to millions of customers in 236 countries and territories, and now has over 400,000 apps globally.
 
For a number of years advertising has been touted as being the cure-all for monetising on mobile, but more recently it has become clear that it is very hard to do effectively. Isaac Roseboom is Head of Insight at deltaDNA and has spent a lot of time analysing the do’s and don’ts of using advertising in games in particular, and will cover some of the lessons learned.
 
While related, for services in the right sector affiliate sales can potentially provide a more effective and reliable stream of revenue than simple advertising, and locally Skyscanner are the obvious example of a company built round that. Fresh from presenting at the Amazon Appstore developer summit in London (https://skillsmatter.com/conferences/7369-amazon-appstore-developer-summit) their Developer Advocate, David Low, will talk about where and how the affiliate model can work, and the monetisation tools they provide in the travel sector.
 
As usual we will finish with an open discussion session followed by a networking reception with wine.

We will kick off at 6.30pm at the Business School:


This is a free event but places are limited so pre-registration is required via the Business School site:
 
 
Speaker Bios:
 
Mario Viviani is Technology Evangelist at Amazon Appstore. From Milan, Italy, he started mobile development in 2010, focusing on the Android platform. In 2011 he founded the mobile-focused startup Mariux Apps, developing both consumer-oriented and third-party apps, where he published more than 90 apps and reached more than 12 million total downloads. In 2013 he was awarded by Google of the Google Developer Expert title for Android, and has spoken at worldwide events including Droidcon, Android Developer Days, TEDx and Google I/O. Mario has also been an active part of the startup community. In 2015 he joined Amazon, where as Technology Evangelist he engages with the developer community and companies, presents Amazon newest technologies and ensures mobile app developers are up-to-date on Amazon devices and services.
 
Dr. Isaac Roseboom heads up deltaDNA’s Insight Team, which has provided consultancy on thousands of games, advising on collecting data, player insight and game design. Since moving into the games industry, Isaac has worked as a consultant on over 50 games, offering wide ranging expertise on data-driven game design and the use of predictive modelling. In addition Isaac heads research at deltaDNA, trying to bring the best in analytics to the masses through it's self-service platform. In a previous life Isaac was an astrophysicist, building data processing pipelines for large space telescopes like Hubble.
 
David Low created and now leads the Developer Advocacy programme at Skyscanner, the world’s travel search engine. In his role, David looks after external developer relations, working to grow the evangelist developer community around Skyscanner and the Skyscanner API. David began with Skyscanner nearly three years ago managing the company’s mobile products, including implementing a Best Practice standard. Prior to his Skyscanner life, David managed digital production at RBS and led product development at STV. David has worked on high-scale web sites and mobile apps for more than 15 years and has a particular passion for making digital products work 'anywhere’.
 
Twitter hashtag #MoMoEdi

This event is kindly supported by deltaDNA - http://www.deltadna.com/.

Geoff Ballinger

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Dec 5, 2015, 7:49:40 AM12/5/15
to MoMoEdinburgh
David has posted the presentation he had intended to give that evening on slideshare:


Geoff.
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