How can small companies co-exist with the big ones in the Mobile Ecosystem?
Mobile platform wars or at least the first round of battles are showing signs of nearing its end. Several incumbent platforms of the yester years have gone out of favour and most new platforms have remained stillborn. The Big 5 of the mobility era (Apple, Google, Facebook, Amazon and Microsoft) are gearing up for the next set of battles with their own unique strategies focusing on their strengths. Beyond the platforms, they are starting to compete with the 3rd party developers through their own apps as well. A successful ‘app’ becomes a ‘feature’ in the next release of a platform.
Key Points of Discussion:
In this scenario, what should a mobility start-up focus on?
Should it be on apps for specific niches?
Should it be on ‘enablers’ that sit on top of the platforms to bridge gaps?
Should it be something else?
And should they bet on their exit strategies through acquisitions by the Big 5?
In this melee, where do start-ups from India fit in?. Read More >>
