With the global internet population at over 2.7 billion and growing at a rate of 10% YoY, increasing number of customers now make their purchase decisions online. The story is no different in India - with more than 60% of India's population below the age of 40, we find a lot of them logging into to the internet and social media proactively. With increasing disposable income, this crowd too is sure to make a large portion of their purchases online. Digital Media Marketing is thus a quintessential tool today.
Given the above scenario, it is not surprising that one finds the power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns, is waning in favor of unpaid, earned, and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. The promise of digital connectivity has also encouraged organizations - political parties, NGOs, large and small corporate to try to engage with them proactively through the digital media.
Find your answers! Participate in NSRCEL's DigitalMedia for Startups seminar to get inputs on Digital Media Marketing and to generate ideas on how you could leverage this crucial marketing tool to make your business more successful.
The event is anchored by Prof Seema Gupta.