AIMIA SA and Hostworks Event: Measuring audience engagement

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Ruth Conry

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May 30, 2012, 8:38:47 PM5/30/12

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Register and join us for some networking drinks and an insight into measuring audience engagement Businesses are collecting, creating and storing more information about their customers than ever before. However the value of data really only arises when it is leveraged to gain a deeper knowledge of customer usage of your website or content.

AIMIA SA and Hostworks invite you to a networking event at The Science Exchange to take a look at how real time audience measurement tools are able to identify who is engaging with content, where they engaged with it and the devices they are using.

This event will focus largely on how media and entertainment companies, online advertisers and digital agencies can utilise both real time and historic user behaviour information to drive client benefits.

Join us in Adelaide on June 25th where Sydney-based guest speaker Adrian Britton from Hostworks will answer the key questions around harnessing audience measurement and how to take advantage of this information to improve customer offerings and increase revenue.

Event Details

Date: Monday 25th June, 2012

Venue: The Science Exchange

Address: Adelaide SA 5000

Time: 5.30pm

See further details on the attached pdf. Food provided. Attendees will receive a free drink on arrival; after that drink purchases will be subsidised.

This is a FREE event, however please RSVP your details HERE: http://www.aimia.com.au/home/events/aimia-events/aimia---hostworks-networking-drinks!