innohau nevylle kashim

[Mirta Dozar]

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The conceptual key to understanding luxury in marketing is exclusivity. This exclusivity is maintained mainly by a high price point but also by consciously limiting sales volumes and outlets. In the Consumer Market Outlook, Luxury Goods encompass highly exclusive personal items that convey the taste and status of their owners. This includes Apparel, Footwear and Leather Accessories, Eyewear, as well as Watches and Jewelry, and Cosmetics. Data on luxury cars is not shown here but available in our mobility markets.

The market data presented here is based on an analysis of the financial filings for the years 2010 to 2017 of more than 100 companies that target the luxury segments within the specified categories. The most important players are shown as part of the competitive landscape. A complete list of all companies covered can be found in the methodology description. Smaller companies (with revenues of less than 150 million US-Dollars per year) and artisanal production unaffiliated with the covered companies are not included in the data. All market and company share data always refer to the retail value (including sales taxes). Sales of licensed brands (especially important in the Eyewear and Cosmetics segments) are attributed to the licensee, so for example, Hugo Boss fragrances are counted as Coty sales to avoid double counting.

Since reporting standards vary widely between companies, an array of estimation techniques has been employed to harmonize the reported key performance indicators with the market definitions employed here. Some of the most important indicators used in this process are shown at the bottom of the page. For example, among other indicators, the resident population of High Net Worth Individuals (abbreviated as HNWI, people with investible assets exceeding 1 million US-Dollars) has been used in combination with travel patterns (almost half of luxury purchases are made while traveling or in travel retail shops) to allocate sales geographically.

2017 witnessed a rebound of the global luxury goods industry after two relatively sluggish years. The outlook on a global scale remains positive, although regionally dimmed somewhat by uncertain economic prospects especially in the European markets as well as political instability in some emerging countries in Latin America, the Middle East and Africa. Greater China has returned to a sustained growth trajectory, which is nevertheless potentially vulnerable to possible shifts in the overall institutional framework.

Key trends shaping the industry are a continued emphasis on manufacturer-owned retail, a more pronounced shift of sales from the established core markets in Western Europe, North America and Japan to Greater China and other emerging markets and a bigger role of the still underdeveloped eCommerce channel.

When marketing luxury, exclusivity constitutes the conceptual key element. This exclusivity is maintained mainly by a high price point but also by consciously limiting sales volumes and outlets. 2018 was a good year for luxury goods companies, continuing the rebound of the global luxury goods industry which started in 2017 after two relatively sluggish years. Key trends shaping the industry are a continued emphasis on manufacturer-owned retail, a more pronounced shift of sales from the established core markets in Central & Western Europe, North America, and Japan to Greater China and other emerging markets, as well as the increasing role of a fast-growing eCommerce channel.

The Luxury Goods market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Luxury Goods industry.

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1. FMCG (Fast-Moving Consumer Goods): Tanzania's FMCG sector covers a broad range of products such as food and beverages, personal care items, household goods, and toiletries. Distributors and sales channels in this industry serve supermarkets, retail outlets, wholesalers, and convenience stores.
2. Healthcare and Pharmaceuticals: The healthcare and pharmaceutical industry in Tanzania includes distributors and sales channels for pharmaceutical products, medical equipment, supplies, and healthcare services. Distributors in this sector serve hospitals, pharmacies, clinics, and healthcare institutions.
3. Construction and Building Materials: Tanzania's construction industry offers opportunities for distributors and sales channels for building materials, construction equipment, and infrastructure products. Distributors in this sector cater to construction companies, builders, contractors, and developers.
4. Automotive and Auto Parts: Tanzania's automotive market includes distributors and sales channels for vehicles, spare parts, tires, and automotive accessories. Distributors in this industry supply products to auto dealerships, repair shops, and aftermarket retailers.
5. Agriculture and Agribusiness: Tanzania's agricultural sector offers opportunities for distributors and sales channels for agricultural products, machinery, equipment, and inputs. Distributors in this industry serve farmers, agro-dealers, agricultural cooperatives, and food processors.
6. Information Technology (IT) and Telecommunications: With the increasing adoption of technology, there is demand for distributors and sales channels for IT products, software, hardware, telecommunications equipment, and mobile devices. Distributors in this sector supply products to retailers, businesses, government agencies, and educational institutions.
7. Fashion and Apparel: Tanzania's fashion and apparel market include distributors and sales channels for clothing, footwear, accessories, and textiles. Distributors in this sector serve fashion retailers, boutiques, department stores, and online platforms.
8. Energy and Renewable Energy: Tanzania's energy sector offers opportunities for distributors and sales channels for energy products, including renewable energy solutions such as solar panels, wind turbines, and energy storage systems. Distributors in this sector cater to residential, commercial, and industrial customers.
9. Consumer Electronics: With increasing disposable incomes and technological advancements, there is demand for distributors and sales channels for consumer electronics such as smartphones, laptops, tablets, and accessories. Distributors in this industry supply products to electronics retailers, mobile phone shops, and online marketplaces.
10. Beauty and Personal Care Products: Tanzania's beauty and personal care market offer opportunities for distributors and sales channels for cosmetics, skincare products, hair care products, and fragrances. Distributors in this industry serve beauty salons, spas, retail stores, and online platforms.

When seeking distributors and sales channels in Tanzania, it's essential to conduct thorough market research, understand local regulations and business practices, and establish strong relationships with potential partners. Leveraging local networks, trade associations, and business directories can also help identify suitable distributors and sales channels in specific industries.

With SCA-Partner's Scan-Launch-Grow approach we make this task significantly easier for you! Our local teams have a vast network of distributors and retail channels, know what is important to them and can reach out easily. Visit our website at www.sca-partner.com

Consumer packaged goods are the same as fast-moving consumer goods. They are items with high turnover rates, low prices, or short shelf lives. Fast-moving consumer goods are characterized by low profit margins and large sales quantities. Some products that fall within this group include soft drinks, toilet paper, and dairy products.

The three main consumer goods categories are durable goods, nondurable goods, and services. Durable goods, such as furniture or cars, last at least three years. Often, economists watch durable goods spending to track the economy's health. Nondurable goods are items with a shelf life of under three years and are consumed rapidly. Fast-moving consumer goods fall within this category. Finally, services include intangible services or products, such as haircuts or car washes.

It's a financial metric used to assess how effectively a company uses its funds to generate profits. It measures the returns earned on the total capital invested in the business, which includes both equity and debt.

A high ROIC indicates that the company is efficiently using its resources to produce profits, which can signal strong management and a potentially profitable investment. Meanwhile, a low ROIC may suggest inefficiencies and a weaker ability to create value.

Sales tax is collected by the retailer when the final sale in the supply chain is reached. In other words, end consumers pay sales tax when they purchase goods or services. When buying supplies or materials that will be resold, businesses can issue resale certificates to sellers and are not liable for sales tax. Until the sale is made to the final consumer, sales tax is not collected, and tax jurisdictions do not receive tax revenue.

VAT (value-added tax), on the other hand, is collected by all sellers in each stage of the supply chain. Suppliers, manufacturers, distributors, and retailers all collect VAT on taxable sales. Similarly, suppliers, manufacturers, distributors, retailers, and end consumers all pay VAT on their purchases. Businesses must track and document the VAT they pay on purchases to receive a credit for the VAT paid on their tax return. Under a VAT regime, tax jurisdictions receive tax revenue throughout the entire supply chain, not just at the point of sale to the final consumer.

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