The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling Written By Annette Simmons

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Synopsys The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and businessAnyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the

Detail Book The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Author : Annette Simmons

Pages : 368 pages

Publisher : Basic Books

Language :

ISBN-10 : 1541673492

ISBN-13 : 9781541673496