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Book Synopsis : Changing the world and making a profit can go hand in hand.The Bestselling Business Book The Financial Times Best Economics Books of 2020"A Must Read Book From The Godfather Of Impact Investing" - Forbes"a powerful case for a movement that is gaining traction in society" - Andrew Jack, The Financial Times'[IMPACT's] aim is nothing less than to create a new type of capitalism infused with social purpose. The book deserves to be read by anybody interested in such a revolution.' - Martin Wolf, The Financial TimesA fascinating blueprint for a hope-filled future underpinned by the social power of impact investing. -- Kristalina Georgieva, Managing Director, International Monetary Fund, Former CEO, World Bank GroupCapitalism isn't immoral, it's amoral - it's a wild beast that needs to be led. Here Sir Ronnie provides the core operating manual for those seeking to do good while also doing well. -- Bono, Lead Singer of U2 and Co-Founder of The Rise FundImpact is a new and very important idea .
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