Re: [mnNORML] MN NORML Logo development

[Steven Burgett]

We should keep the leaf We need not fear peoples views else We end up with no logo.

On Tue, Feb 5, 2013 at 10:27 AM, Jesse Davis <jesset...@gmail.com> wrote:

We are redesigning the Minnesota NORML logo and would love your feedback.  We are not looking for drastic changes but to give the organization a more professional look.

We have removed the Cannabis leaf from the design as we feel it moves us towards a more tolerable logo for those audiences we intend to engage and attempt to persuade. 

Do you feel that we need to stick with the traditional NORML font or do you like the new font as well?  What do you like about these designs?  What don't you like about the designs?  Do you like one of them more than the others?  If so, which one?  How would you change them or add to them?

Do you have some designs or design ideas for the new logo?  Please let us know if you do or feel free to post them.  We would love to brainstorm with designers and other creative minds so that we can create a well rounded and accepted final logo design.

Thank you very much for you input.

Respectfully,

Jesse

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 Life Live Love !!

[Steven Burgett]

I have some very cool ideas for this We should get together and work on this some more.PEACE

[Steven Burgett]

I think We should use the cool green state, but !. Put a small Cannabis leaf only with much better graphics on the side or as a back drop hidden in the the back see it in the backkkkkkk..........

On Tue, Feb 5, 2013 at 12:06 PM, Osha Karow <osha....@gmail.com> wrote:

I enjoy how clean the new versions are... wouldn't go with the one that uses the state as the 'r'.

I do, however, agree with Steven in some respects. While taking the leaf out makes for a more professional and 'home friendly' logo, I think incorporating it into the more professional design will only further advance the movement. It could be something to help show that marijuana advocacy has a more 'professional' or 'dignified' side.

Either way, I support the redesign and just wanted to chime in with my thoughts!

Kindest regards,
 -Osha Karow

 email: con...@oshakarow.com

 follow: twitter.com/oshakarow

 web: oshakarow.com

[Marty Super]

I vote to keep the leaf, it tells people what we are about.

[Pat]

I'm partial to using the 'NORML' font as it's part of our brand.  Think we need to keep some kind of leaf motif too - but subtle...

Pat Bradley

Display Development

avielo by projection design

Sent from my iPhone.  

There are many like it, but this one is mine.

On Feb 5, 2013, at 10:27 AM, Jesse Davis <jesset...@gmail.com> wrote:

We are redesigning the Minnesota NORML logo and would love your feedback.  We are not looking for drastic changes but to give the organization a more professional look.

We have removed the Cannabis leaf from the design as we feel it moves us towards a more tolerable logo for those audiences we intend to engage and attempt to persuade. 

Do you feel that we need to stick with the traditional NORML font or do you like the new font as well?  What do you like about these designs?  What don't you like about the designs?  Do you like one of them more than the others?  If so, which one?  How would you change them or add to them?

Do you have some designs or design ideas for the new logo?  Please let us know if you do or feel free to post them.  We would love to brainstorm with designers and other creative minds so that we can create a well rounded and accepted final logo design.

Thank you very much for you input.

Respectfully,

Jesse

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<MNNORML.jpg>

[Steven Burgett]

So it goes We like the fonts and the setup.Put a leaf in the back drop some how and should look cool.Tell Me how it looks or post it then We can move on from there.

[Kurtis Hanna]

I agree with Pat. You can download NORML's font here: http://www.fontspace.com/thomas-e-harvey/marbold Do you mind doing some more logos with this font Jesse?

Kurtis

[Steven Burgett]

Yes a leaf that is in the background it's there but hidden in the back hens the background !

[Scott Bohler]

Jesse / all,

Thanks for seeking input. 

I like the current font as well, but am not opposed to change.  The leaf (a leaf), however, I see an an absolutely critical required component of our logo.  Prohibition sports it's various flags everywhere, including villifying presentations of our leaf.  They have no problem displaying their various images of oppression and disinformation.  They are as bold as it gets.

We must not be ashamed or intimidated into suppressing the image of our own Truth as if even we find it controversial/taboo.  We represent freedom directly connected to this plant, not sorta or kinda connected.  If we fail to display Cannabis at the forefront then we have already caved to the opposition's attitude.  We can and should be appropriate and kind and send the "right message" to children and families, but doing so requires an image so they KNOW explicitly what we are and are not talking about.  mnNORML does not represent a word or a concept related to some substance.  We represent a very specific green plant with stems, leaves and flowers. 

Our design should be appropriate and absolutely clear:  We are working toward the liberation of  for all People.  This image IS our cause.  Without it we have no cause.

I don't mean to sound harsh, but just absolutely clear about our purpose. 

You guys are doing a great job!  Please keep an appropriate image of our cause in primary focus.

Thanks and with respect,
Scott

 Life Live Love !! --

[Kurtis Hanna]

My opinion about the leaf is that it should be portrayed in a more subtle way or not at all.

Here are examples of other NORML chapters across the country and canada that don't include a leaf...

http://assets.blog.norml.org/wp-content/uploads/2012/08/NC-NORML-Facebook-pic.jpg
https://twimg0-a.akamaihd.net/profile_images/1563226055/nycr_logoMH2.jpg
http://www.druglibrary.org/olsen/norml/images/norml2.gif
https://sphotos-b.xx.fbcdn.net/hphotos-ash3/563311_438716749495289_239955587_n.jpg
http://www.marijuana.com/news/wp-content/uploads/2012/05/NORML-Women.jpg
http://www.northernwinorml.org/wp-content/uploads/2011/07/texas-norml-logo.jpg
http://www.ocgreenrelief.org/wp-content/uploads/2012/03/canorml.jpg
http://www.marijuana.com/news/wp-content/gallery/pot-wives-3/norml_mom.jpg
https://twimg0-a.akamaihd.net/profile_images/2917228399/bac445c3e2eefa3b52eb70d8e7de2b04.jpeg
http://www.jayselthofner.com/images/WisconsinNORML.jpg
http://www.peaceoverprohibition.com/uploads/5/8/7/4/5874170/503642182.png
http://norml.uga.edu/images/logo.jpg

Canada in particular had an interesting idea by utilizing the pointiness of the leaf in the "O" I think. Very subtle.

My personal opinion is that any PR company will tell you that your brand image should bring people in, not turn people away. That said, I believe that a certain segment of the population have been socially conditioned through propaganda to subconsciously connotate the leaf with negative feelings. The other question we must ask ourselves is, who is our target audience? MN NORML's mission statement is to end cannabis prohibition. To do that, we are going to have to convince a lot of politicians that are currently not on our side. I have had a number of representatives tell me already that they think that I seem professional but that the MN NORML branding is unprofessional. If you guys would like, I know one or two state senators that we could sit down with in their offices in St. Paul to discuss this issue. Also, can it be said that none of the organizations that use the logos I linked to are less effective because they don't have a leaf in their logo?

Another issue that may even be a bigger can of worms is that many logos incorporate taglines. Do we want to do this as well? I like the tagline, "Towards a More Sensible Approach" "A More Sensible Approach" or "It's Time For A More Sensible Approach". What are your thoughts on this everyone?

Kurtis

On 2/8/2013 3:56 PM, Darren Johnson wrote:

I would love to offer my assistance! Don't do anything rash, I'll have something by monday morning.

[Steven Burgett]

I would like to see a out line of a leaf as a back drop image.

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[Steven Burgett]

behind all of the letters and what ever else we use a back drop

[Darren Johnson]

[Darren Johnson]

[Steven Burgett]

Lets not rely on the other logo's lets make this Our Face for Freedom Just the outline of a leaf and then put that leaf in the backdrop all the way behind everything else it will look so cool.

[Steven Burgett]

Like the Minnesota star logo the gray one like that star only an out like of the leaf see it will look cool

[Steven Burgett]

Just the out line off the leaf not a shadow backdrop.

[Darren Johnson]

[bra...@mnnorml.org]

Steve,

Could you send me some copies of those race day pictures??  Thanks a bunch!!!!

Sent from my Virgin Mobile Android-Powered Device

----- Reply message -----
From: "Steven Burgett" <mrstev...@gmail.com>
To: <mnN...@googlegroups.com>
Subject: [mnNORML] MN NORML Logo development
Date: Fri, Feb 8, 2013 10:32 am

Yes a leaf that is in the background it's there but hidden in the back hens the background !

On Fri, Feb 8, 2013 at 1:42 AM, Kurtis Hanna <ku...@mnnorml.org> wrote:

I agree with Pat. You can download NORML's font here: http://www.fontspace.com/thomas-e-harvey/marbold Do you mind doing some more logos with this font Jesse?

Kurtis

On 2/5/2013 4:34 PM, Pat wrote:

I'm partial to using the 'NORML' font as it's part of our brand.  Think we need to keep some kind of leaf motif too - but subtle...

Pat Bradley

Display Development

avielo by projection design

Sent from my iPhone.  

There are many like it, but this one is mine.

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[Steven Burgett]

lets make the color of the leaf outline green instead of black.then it will be much more subtle easier to work into the theme.   

On Mon, Feb 11, 2013 at 8:26 AM, Osha Karow <osha....@gmail.com> wrote:

Just sending out my opinions about what I'm seeing...

I enjoy Darren's green-circular logo with the hidden leaves. It is both simplistic, easy on the eyes, and interesting. I also enjoy the more recently sent leaf-backdrop. The outline takes a bit of space, which could make it harder to use in some circumstances, but it would look damn good on a t-shirt or sweater! :)

I think you all are doing wonderful things!

Kindest regards,
 -Osha Karow

 email: con...@oshakarow.com

 follow: twitter.com/oshakarow

 web: oshakarow.com

[Quast Randy]

Scott - Well said!  

Everybody - Alcohol logos/commercials don't try to hide the "gusto" of their toxic, deadly chemical; yet, we should be shy about the herbal, soothing, healing advantages of marijuana?  If people are offended by the sight of a marijuana leaf, all the more reason to portray it even more prominently!  We should not shy from the image of a nontoxic plant, especially when comparing to our government-sanctioned deadly, alternatives (tobacco & alcohol.)  I prominently wear a gold cannabis leaf wherever I go.  Those that are most offended or curious about are the people that I want to talk to most!  I do not think it is best to somehow hide, diminish, or disguise the very thing that's being prohibited by our government.  Let's stick to revealing the truth.  Cannabis ain't the problem . . . it's "prohibition."  I, personally, believe that any logo of MN NORML should prominently & proudly display a marijuana leaf - in the forefront!  Also, since our primary method of communicating is via the internet & various social media sites, I believe that our website should be displayed as prominent as our name in any logo design.  I believe that, if we can get people to our website; then, from there, we have the best opportunity to entice and engage them with volunteer opportunities or options to financially commit to our cause.  Randy

On Feb 8, 2013, at 2:35 PM, Scott Bohler <sbo...@stbohler.com> wrote:

Jesse / all,

Thanks for seeking input. 

I like the current font as well, but am not opposed to change.  The leaf (a leaf), however, I see an an absolutely critical required component of our logo.  Prohibition sports it's various flags everywhere, including villifying presentations of our leaf.  They have no problem displaying their various images of oppression and disinformation.  They are as bold as it gets.

We must not be ashamed or intimidated into suppressing the image of our own Truth as if even we find it controversial/taboo.  We represent freedom directly connected to this plant, not sorta or kinda connected.  If we fail to display Cannabis at the forefront then we have already caved to the opposition's attitude.  We can and should be appropriate and kind and send the "right message" to children and families, but doing so requires an image so they KNOW explicitly what we are and are not talking about.  mnNORML does not represent a word or a concept related to some substance.  We represent a very specific green plant with stems, leaves and flowers. 

Our design should be appropriate and absolutely clear:  We are working toward the liberation of <Mail Attachment.jpeg> for all People.  This image IS our cause.  Without it we have no cause.