Fwd: Questionnaire for cadbury & nestle research

[Rajesh Devadiga]

---------- Forwarded message ----------
From: manoj kumar pandey <manojkum...@yahoo.co.in>
Date: Sat, Oct 8, 2011 at 10:54 AM
Subject: Questionnaire for cadbury & nestle research
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Dear All,

 

Pls go thru below given questionnaire for cadbury and nestle research. It will take just 5 minutes of yours to fill it.Pls send it to as many peoples as possible.

 

Regards

Manoj Pandey

 

If you have trouble viewing or submitting this form, you can fill it out online: https://docs.google.com/spreadsheet/viewform?formkey=dHdIT2ZaOHFObDhmQThoZURCdV9oekE6MQ

Questionnaire for cadbury & nestle research

Name

Age * Between 0-10 between 10-20 Between 20-30 Above 30

Gender *

• Male
• Female

Do you eat chocolate? *

• Yes
• No

If No, Pls let us know the reason.

Which brand of chocolate do you prefer? *

• Cadbury
• Nestle
• Any other

Which sub-brand you have purchased? *

		Cadbury	Nestle	Not purchased
Cadbury Dairy Milk
Cadbury 5Star
Cadbury Perk
Cadbury Celebrations
Cadbury Temptation
Cadbury Eclairs
Cadbury Fruit & Nut
Cadbury Bournville
Cadbury Dream
Cadbury Gems
Cadbury Crackle
Nestle Kit Kat
Nestle Munch
Nestle Milky Bar
Nestle Bar-One
Nestle Milk Chocolate
Nestle Selections
Nestle Dessert
Nestle Crunch
Nestle Turtles

Which is your most preferred chocolate? * Dairy Milk 5 star Perk Celebrations Temptation Eclairs Fruit & Nut Bournville Dream Gems Crackle Kitkat Munch Milky bar Bar One Milk chocolates Selections Dessert Crunch Turtles

How much importance do you give to the following factors when you purchase a chocolate? *

		Very Important	Important	Normal	Least Important	None
Flavor / taste
Price
Quality
Packaging
Brand
Color
Shape
Quantity

How much are you satisfied with the following factors in your preferred chocolate? *

		Very Satisfied	Satisfied	Normal	Least satisfied	Can't say
Flavor / taste
Price
Quality
Packaging
Brand
Color
Shape
Quantity

Which form of a chocolate do you like? *

• Hard
• Nutties
• Crunchy
• Chew

What pack do you purchase? * Small Big Family Pack

Which promotional offers attract you most? *

• Free Gifts
• Price Offer
• Any Other

Which of these factors affects your purchase? * Advertisement Suggestions from friends & relatives Attractive display Doctor's Advice Brand Ambassadors Ingredients

Which media of advertisement influence your purchase? * TV Newspapers Brochures Hoarding Display

How frequently do you purchase chocolates? * Once in a fortnight Daily Weekly Monthly Quarterly

How much quantity do you purchase? * 75 gms 100 gms 150 gms 250 gms 500 gms More than 500 gms

What according to you is the reasonable price of chocolate? * Between 5-10 Between 10-25 Between 25-50 More than 50

If your preferred brand is not available for repeat purchases then what will you do? *

• Postpone your purchase
• Switch over to other brand
• Go to the other shop to search for your preferred brand

If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand? *

• No, not at all
• No, I shall not
• I may consider
• Can’t say

If you don’t like to change to the new brand, then what are the reasons for continuing to purchase the old brand? *

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