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c...@maine.com

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Jan 8, 1998, 3:00:00 AM1/8/98
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-----------> This message was posted to the ONLINE-NEWS list. <-----------


> Online is an actively used -- not passively used -- medium.
A user's abilities to immediately access what he wants and
to get immediate gratification are two of the most important
reasons why consumers will use this medium rather than traditional media.

One thing I forget and rediscover time and time again when it
slams me in the face is that browsing is **very** different
from seeking. Some people do want passive entertainment and
others want instant results. You end up with radically different
site designs depending on the avenue you pursue.

cfm

--

Christopher F. Miller, Publisher c...@maine.com
MaineStreet Communications, Inc 208 Portland Road, Gray, ME 04039
1.207.657.5078 (MTRF 3-5pm) http://www.maine.com/

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