Breakdown of the presentation:
1. Problem identification and need recognition (Emily)
2. Market segmentation - make sure to include course concepts about the benefits of segments (Ali)
3. Research methods (Shana)
4. Recommendations
- Subsidies (Marc)
- Brand ambassadors (Alina)
Marc will format and help with making the course concepts more consistent within the recommendations
We will each come up with our "script" for our part of the presentation - make sure it's 90 seconds to 2 minutes!