Last Wednesday's meeting notes

[Eva Cordova]

So we decided that we are gonna stick with Dr Pepper TEN.
- The key fact is that Dr Pepper TEN is trying to open a new category
in a competitive market.
- The advertising objective is to differentiate themselves from other
diet drinks or customer recognition. Not sure which we decided on.

Our next step is to continue with B (The Target Audience), C (The
Competition), and D (The Single Most Compelling Benefit Our Brand Can
Provide Them) in the Creative Platform section.
Our competition is going to be Coke Zero, Pepsi Max, and Diet Dr
Pepper. The last drink we aren't 100% sure on so if anyone has another
suggestion on a diet type of brown soda beverage, let us know and we
can discuss. But we split up the work as:

Me - The Target Audience + Tone
Jonas - the SWOTs on our competition (coke zero, pepsi max and diet dr
pepper)
Victoria - the current ad agencies, advertising spending and copy
strategies of our competitors
Tyler - our competitors market share and the single most compelling
thing about our brand.

I'm not sure when we should have this due but try to have some of it
done by our next meeting. See you all in class!

PS I have also created us a google doc and will send you the
invitation to it, but you can still use the message board here in the
google group if you like. I just thought we should have one.

- Eva