First Hand Research

[Michael Staub]

Hey Group!

I have been talking to friends and other people I know who I know
drink Vitamin Water quite regularly. I wanted to know why they liked
Vitamin water, what drew them to Vitamin Water, and why they prefer
it over other products: such as Gatorade.

So far what I've gotten:

They like Vitamin Water, because of the taste, and because it is not
very strong tasting. Also, they like the specialization of each of the
flavors: i.e.: Defense, Focus.

They prefer it to Gatorade, because Gatorade tastes fake to them. They
feel like Vitamin Water has a more "juice-like" taste.

I'm going to do more first- hand research!

[Michael Staub]

I was able to interview 20 people over the past week, and have some
great results about Vitamin Water and how it is viewed in the eyes of
the public, or at least the people I interviewed. I'm going to bring
the results with me tonight.