vitamin water competitors
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Sebastian Czuszel
Feb 4, 2010, 6:54:55 PM2/4/10
to Mkt222 group 2
Top Competitors:
• Groupe Danone World Water Division
• Nestle Waters
• PepsiCo, Inc.
Sebastian Czuszel
Feb 4, 2010, 7:23:54 PM2/4/10
to Mkt222 group 2
Principal Competitors
BooKoo Beverages, Inc
Knudsen & Sons, Inc
Sebastian Czuszel
Feb 8, 2010, 3:40:29 PM2/8/10
to Mkt222 group 2
Direct competitors:
The direct competitors of Vitamin Water are: Gatorade, Propel, Sobe,
Aquafina, Snapple, Skinnywater, Kellogs K2O and Fruit2O. Both Gatorade
and Sobe are distributed by PepsiCo, and it is the biggest competitor
of Coca Cola. The two companies are in direct competition with each
other by showing customer better value added product features and
benefits.
Michael Staub
Feb 10, 2010, 11:14:22 AM2/10/10
to Mkt222 group 2
Yeah, I found that stuff as well. We should probably pick a small
handful of competitors, Gatorade (Pepsi Co) being the largest. Also,
Propel is a Gatorade product. It seems as though this battle is just a
smaller version of the Coke vs. Pepsi war. However, Pepsi Co. does
have more market power in the fitness beverage category with Gatorade.
handful of competitors, Gatorade (Pepsi Co) being the largest. Also,
Propel is a Gatorade product. It seems as though this battle is just a
smaller version of the Coke vs. Pepsi war. However, Pepsi Co. does
have more market power in the fitness beverage category with Gatorade.
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