RE: project

[Han Amber]

attachment is the flow chart.
 
Amber
 
> From: sczu...@gmail.com
> Subject: project
> Date: Fri, 7 May 2010 15:52:40 -0400
> To: mkt222-...@googlegroups.com
>
> hey guys,
>
> -can someone e-mail me the flow-chart for our project.
> -write a paragraph about placement tactics ( continuity vs. flighting)
> -create media class and mix pie chart for US and China (what types of media and percentages)
>
> i am almost done putting the project together.
>
> thanks
>
> S

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[Han Amber]

i did a pie chart roughly... i tried to make it interesting...but not sure it's what you want
please let me know if there is anything need s to be revised

[Michael Staub]

Is there anything else that needs to be done? I'm able to help.

2010/5/7 Han Amber <hanme...@hotmail.com>

---

Hotmail 強大的垃圾信件管理功能，值得你信賴。 馬上註冊

[Qinyuan Zhang]

Hey,

 Any chart u need any more?

 

Carrie

2010/5/7 Michael Staub <msta...@gmail.com>

[Meric Kelleci]

also i am ready to help if sth left

 

2010/5/7 Qinyuan Zhang <qzh...@pride.hofstra.edu>

[Sebastian Czuszel]

thank you guys for your help.

no worries. the project will be done by tomorrow night. i think you will like it.

 i will e-mail it to all of you.

enjoy your weekend!

S

[Sebastian Czuszel]

Amber,

I think you forgot to attach the pie-chart to your email. Can you email it to me again.

Thanks,

S

[Han Amber]

please let me know if you want me to add anything in the pir chart :)

Amber

---

From: sczu...@gmail.com
Subject: Re: project
Date: Sun, 9 May 2010 14:59:35 -0400
To: mkt222-...@googlegroups.com

S

2010/5/7 Michael Staub <msta...@gmail.com>

2010/5/7 Han Amber <hanme...@hotmail.com>

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---

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[Han Amber]

please see the attachment

---

From: hanme...@hotmail.com
To: mkt222-...@googlegroups.com
Subject: RE: project
Date: Mon, 10 May 2010 03:33:57 +0800

---

Hotmail 嚙瞌嚙穀嚙踝蕭j嚙篌嚙磅嚙褓得嚙瘡嚙賞的嚙皺嚙瞌嚙瘡嚙箱 嚙賠即嚙誕伐蕭

[Sebastian Czuszel]

Hey group,

Just finished working on our project. I hope you guys will like it!
Please, please take a look/read over the whole project and let me know if anything needs to be fixed.
While reading, pay attention to the market share numbers and percentages. I believe we changed those numerous times. We need to make sure that all of them are the same.
Also, keep in mind that we have two strategies- US and China. In the US our strategy is to target market older people (50 years old and over). In China, our target market are individuals between 18-34 from the south-east.

Let me know if you have any questions or concerns. All suggestions are welcome.
The sooner you guys provide me with your feedback and corrections the sooner we will be able to print it.

Also, we will need to create a ppt presentation for when we present our project on Thursday.

Enjoy reading it!

Thanks,

S

PS. In about 20 minutes or so you will receive a copy of our project. I couldn't attach it to this e-mail because the file size is too big.

[Qinyuan Zhang]

Hi S,
 Definitely great job!  Appreciate a lot! I saw that there are some blanks u need us to add  on the slides and also some letter r out of slide. In wat way do u prefer us to modify it? immediate on the slide or tell you first?

Carrie

[Sebastian Czuszel]

Hey Carrie,

Could you please be more specific?

Thanks,

S

[Michael Staub]

Also, what are we doing about publishing this little report? Looks great by the way.

[Sebastian Czuszel]

If you guys read the project and claim that there are no corrections to be made, I will take it to kinkos and print it.

I will print one copy in color for which I will pay since I would like to keep it to myself and one in black and white.

S

[Meric Kelleci]

THAnx sebastian it is great

 

I have a final tonight and I will be able to read tonight after the final exam, so that i can get back to you sometime tonight

 

meric

[Michael Staub]

We need to have the business problem entered in the PPT, Under Product analysis some of the text doesn't line up well.  Slide 38 there is a Create that needs an "e".  I also couldn't see the flow chart.  All of these problems may exist because I'm looking at a Mac application on My PC. Other than those few little problems, it looks great. Also, let me know how much it costs to publish, I'll definitely throw some cash in.

On Mon, May 10, 2010 at 11:49 AM, Sebastian Czuszel <sczu...@gmail.com> wrote:

[Meric Kelleci]

Sebastian, you can take a look to the following points; and also as mike said I also would like to share the total publishing cost

 

slide 3: the spaces between the words of the last sentences 

slide 11: we can make the pie chart a little bit bigger

slide 14: if we target the demographic of 50 and over, is the promotional message stated in this lide stating that vitamin water is for sporty and young people consistent?

slide 20: is it netle or nestle

slide 25: do we need to write a marketing rationale and strategy  for the US in the purple box, we mention only china

slide 29: do we need to add health conscious factor to our postioning statement?

slide 31: 'Advertising action  plan' is missing from the title

slide 46; wrong spelling untied states

 

Thanx again

meric

[Sebastian Czuszel]

Meric,

Thank you very much for your great input!

The ppt was created on Mac hence the issues with spacing and alignment. I will make sure that it will print nice and neat when I take it to kinkos.

Guys,

Can someone please write a paragraph for China and US describing our marketing problem. Please do it as soon as possible.

I will go to kinkos this afternoon (Tuesday) to print our project.

We also need to think about our PPT presentation on Thursday.

I can put the PPT together, just e-mail me or let me know what topics you would like to discuss.

Thanks

S

[Michael Staub]

The Marketing problem in the US:

Currently Vitaminwater has made a splash in the US beverage market, but people are not as aware of the brand as needed.  The problem is that many people may not understand the value and benefit of drinking Vitaminwater.  We want to make sure that the Vitaminwater brand is recognizable, fun, and we want it to jump out at the consumer. Vitaminwater is seen as an alternative beverage, but it may not have the same clout that Gatorade has in the functional beverage market. Vitaminwater's biggest concern is lack of exposure.


China:

I'm not totally sure for China. However, we want to be able to market a new brand in a different country. The marketing problem in China is that Vitaminwater (before recently) has had no presence in China.  We need to make a presence for Vitaminwater, and push the benefits for the Chinese market.  However, the difference in mindset may lead us to change our marketing goals and vision completely.

[Han Amber]

sorry guys..i just done with my last final today and i'll go through the whole ppt tomorrow
how do we going to break up the presentation?
thanks,

Amber

---

From: sczu...@gmail.com
Subject: Re: VitaminWater PPT
Date: Tue, 11 May 2010 01:25:39 -0400
To: mkt222-...@googlegroups.com

---

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[Michael Staub]

I'm thinking that we use the same ppt format, just trim it down, and there are 5 of us. I personally can speak for a while about the American Market.

2010/5/12 Han Amber <hanme...@hotmail.com>

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Hotmail 是功能強大又值得信賴的免費信箱 立即使用

[Michael Staub]

Have we figured out anything about the presentation?

2010/5/12 Michael Staub <msta...@gmail.com>

[Qinyuan Zhang]

Shall we just depart the presentation to 5 parts and each one  prepare his/ her own parts' slides then put all the stuff together at last?

Carrie

2010/5/12 Michael Staub <msta...@gmail.com>

[Sebastian Czuszel]

Guys,

E-mail me your parts of the ppt tonight. I will put them together.

Sebastian Czuszel

Vice-President Marketing

WERM LLC.

www.wermllc.com

C: 203-770-4919

[Michael Staub]

I'm okay with this. Just who will work on what?

What do we need:

Intro

Product Analysis

US Market

Chinese Market

Conclusion

that make sense for everyone?

[Michael Staub]

I can work on the US market.

[Sebastian Czuszel]

We need to include our advertising ideas. That's what he really cares
about.

Sebastian Czuszel

Vice-President Marketing
WERM LLC.
www.wermllc.com
C: 203-770-4919

[Michael Staub]

Okay,

So we take that out of our paper. He wants to know our advertising ideas. What else, what did the other groups do last week?

-Mike

[Qinyuan Zhang]

I think we should mainly focus on our strategy in China. How u guys think about it?

Carrie

[Sebastian Czuszel]

What do you guys think about this?

Intro/Problem
Product Analysis
Our Research and Rationale
Marketplace Analysis (China and U.S)
Advertising Strategy for (China and U.S)
Flow Chart/ Budget expenditures

--

Sebastian Czuszel

Vice-President Marketing
WERM LLC.
www.wermllc.com

C: (203) 770-4919
O: (203) 826-9983
F: (203) 826-9984

[Michael Staub]

I'm good with that! Let's do it. I'll work on anything that doesn't involve math. I could work on the research, because I conducted the interviews.

[Han Amber]

yea i agree with Carrie. we can focus on what we are going to market our product
 

---

Date: Wed, 12 May 2010 14:53:39 -0400
Subject: Re: VitaminWater PPT
From: qzh...@pride.hofstra.edu
To: mkt222-...@googlegroups.com

---

Hotmail 嚙瞌嚙穀嚙踝蕭j嚙篌嚙磅嚙褓得嚙瘡嚙賞的嚙皺嚙瞌嚙瘡嚙箱 嚙賠即嚙誕伐蕭

[Sebastian Czuszel]

Great,



Pick the topics that you want to present. E-mail me your slides tonight and I will put them together. P
Mike - Our Research and Rationale
Sebastian- Advertising Strategy and Intro

S

[Michael Staub]

Awesome, I'll get you stuff by 10:30 or 11.

[Meric Kelleci]

IF it is ok for you all i can talk about the flow chart and the budget expenditures

I will alsi sen my ppt sometime tonight

[Han Amber]

i can do Marketplace Analysis (China and U.S)
and will send everyone the ppt later
 

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Date: Wed, 12 May 2010 14:57:32 -0400
Subject: Re: VitaminWater PPT
From: sczu...@gmail.com
To: mkt222-...@googlegroups.com

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Hotmail 嚙篌嚙篌嚙踝蕭嚙磊嚙踝蕭嚙瘡嚙踝蕭瑊z嚙穀嚙踝蕭A嚙褓得嚙璀嚙瘡嚙踝蕭C 嚙踝蕭嚙磕嚙踝蕭U

[Sebastian Czuszel]

Sounds good.
Product analysis and marketplace analysis are the only two left

[Sebastian Czuszel]

great

the means carrie has marketplace analysis (US and China)

2010/5/12 Han Amber <hanme...@hotmail.com>

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Hotmail 強大的垃圾信件管理功能，值得你信賴。 馬上註冊

[Qinyuan Zhang]

What is left?

[Qinyuan Zhang]

Is that Amber take care of the Market place analysis???

Carrie

2010/5/12 Sebastian Czuszel <sczu...@gmail.com>

[Qinyuan Zhang]

Anyone take care of the product analysis?? maybe it is mine?

Carrie

2010/5/12 Qinyuan Zhang <qzh...@pride.hofstra.edu>

[Michael Staub]

Carrie, you have marketplace analysis.

[Han Amber]

?

---

Date: Wed, 12 May 2010 15:42:36 -0400
Subject: Re: VitaminWater PPT
From: qzh...@pride.hofstra.edu
To: mkt222-...@googlegroups.com

2010/5/12 Qinyuan Zhang <qzh...@pride.hofstra.edu>

2010/5/12 Sebastian Czuszel <sczu...@gmail.com>

2010/5/12 Han Amber <hanme...@hotmail.com>

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Hotmail 嚙篌嚙篌嚙踝蕭嚙磊嚙踝蕭嚙瘡嚙踝蕭瑊z嚙穀嚙踝蕭A嚙褓得嚙璀嚙瘡嚙踝蕭C 嚙踝蕭嚙磕嚙踝蕭U

--
Sebastian Czuszel

Vice-President Marketing
WERM LLC.
www.wermllc.com
C: (203) 770-4919
O: (203) 826-9983
F: (203) 826-9984

---

Hotmail 嚙瞌嚙穀嚙踝蕭j嚙篌嚙磅嚙褓得嚙瘡嚙賞的嚙皺嚙瞌嚙瘡嚙箱 嚙賠即嚙誕伐蕭

[Michael Staub]

I'm an idiot...I meant product...product!

2010/5/12 Han Amber <hanme...@hotmail.com>

2010/5/12 Qinyuan Zhang <qzh...@pride.hofstra.edu>

2010/5/12 Sebastian Czuszel <sczu...@gmail.com>

2010/5/12 Han Amber <hanme...@hotmail.com>

---

Hotmail 強大的垃圾信件管理功能，值得你信賴。 馬上註冊

--
Sebastian Czuszel

Vice-President Marketing
WERM LLC.
www.wermllc.com
C: (203) 770-4919
O: (203) 826-9983
F: (203) 826-9984

---

Hotmail 是功能強大又值得信賴的免費信箱 立即使用

[Michael Staub]

Here are my slides. I'll talk about the intro as well if you guys want.

2010/5/12 Michael Staub <msta...@gmail.com>

[Han Amber]

is competitive includes in the marketplace analysis?

---

Date: Wed, 12 May 2010 14:57:32 -0400
Subject: Re: VitaminWater PPT
From: sczu...@gmail.com
To: mkt222-...@googlegroups.com

---

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[Qinyuan Zhang]

Hey guys,

 The attachment is my part, product analysis.

S, do u need me to do sth abt preparing the slides? Just let me know.

 

Carrie

2010/5/12 Michael Staub <msta...@gmail.com>

Here are my slides. I'll talk about the intro as well if you guys want.

[Qinyuan Zhang]

Here is the attachment.

2010/5/13 Qinyuan Zhang <qzh...@pride.hofstra.edu>

[Han Amber]

hey Sebastian,

 

i cut the competitive analysis and marketplace analysis down on 7 pages. i edited my part on the ppt you sent to us.  

please let me know if there is anything needs to be revised. I'll prepare these slides for the presentation.

thank you so much.

 

Amber

---

Date: Wed, 12 May 2010 20:45:45 -0400
Subject: Re: VitaminWater PPT
From: msta...@gmail.com
To: mkt222-...@googlegroups.com

2010/5/12 Michael Staub <msta...@gmail.com>

2010/5/12 Han Amber <hanme...@hotmail.com>

2010/5/12 Qinyuan Zhang <qzh...@pride.hofstra.edu>

2010/5/12 Sebastian Czuszel <sczu...@gmail.com>

2010/5/12 Han Amber <hanme...@hotmail.com>

---

Hotmail 嚙篌嚙篌嚙踝蕭嚙磊嚙踝蕭嚙瘡嚙踝蕭瑊z嚙穀嚙踝蕭A嚙褓得嚙璀嚙瘡嚙踝蕭C 嚙踝蕭嚙磕嚙踝蕭U

--
Sebastian Czuszel

Vice-President Marketing
WERM LLC.
www.wermllc.com
C: (203) 770-4919
O: (203) 826-9983
F: (203) 826-9984

---

Hotmail 嚙瞌嚙穀嚙踝蕭j嚙篌嚙磅嚙褓得嚙瘡嚙賞的嚙皺嚙瞌嚙瘡嚙箱 嚙賠即嚙誕伐蕭

---

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[Meric Kelleci]

The attached is my part for the presentation

 

Sebastian, I do not know if we have a media pie chart (which media  to use and what percentages), i can also talk about it if we have.

 

And I took the flow chart from the power points for the book that you sent, I just wonder if the flow chart I used for the presentation is the same with the one in our book in terms of timing and media types?

 

If sth to change pls let me know

 

Thanx

 

Meric

2010/5/13 Han Amber <hanme...@hotmail.com>

2010/5/12 Michael Staub <msta...@gmail.com>

2010/5/12 Han Amber <hanme...@hotmail.com>

2010/5/12 Qinyuan Zhang <qzh...@pride.hofstra.edu>

2010/5/12 Sebastian Czuszel <sczu...@gmail.com>

2010/5/12 Han Amber <hanme...@hotmail.com>

---

Hotmail 強大的垃圾信件管理功能，值得你信賴。 馬上註冊

--
Sebastian Czuszel

Vice-President Marketing
WERM LLC.
www.wermllc.com
C: (203) 770-4919
O: (203) 826-9983
F: (203) 826-9984

---

Hotmail 是功能強大又值得信賴的免費信箱 立即使用

---

Hotmail 是功能強大又值得信賴的免費信箱 立即使用

[Qinyuan Zhang]

Hey Sebastian,

  Do you need any help with the slide?  I add some pics on my slides in the attachment. Sry for the trouble.

Let me know anything I can help.

 

Carrie

2010/5/13 Meric Kelleci <mkel...@pride.hofstra.edu>

[Qinyuan Zhang]

Attachemnt

2010/5/13 Qinyuan Zhang <qzh...@pride.hofstra.edu>