Athletes' Lab Minutes

[Ana Cabanban]

Hi Team!

For our reference,

* Athletes' Lab has the same format as the Attacks Gym (Chicago) and
Focus Athletics
* They bank on quality through personalized training
* Their selling point would be the equipment and the cold/hot tub
* Classes offered: Muay Thai, Jiu-jitsu, Zumba, Taekwando, Yoga (30
- 40 pax per class)
* Partners: GNC, Gatorade, Manly
* Clients: PBA Teams i.e. Alaska, Air21, Red Bull (Schedule: 10 AM -
3 PM)
* Head Trainers: Diego Lozano, Jay Lopez
* Four instructors
* Rates: 5k/month unlimited, 8k/month unlimited with personal trainer
* Soft Opening: May 2 (but classes are already ongoing for free for
the whole month of April)

* Possible Marketing Support from Mizuno
o Sponsored classes through athletes and coaches i.e. Jonah,
Noelle
o Discount privileges
o Outfit for the trainers/staff
o Activation during the gym's launch event
o Brand tie-ups during Mizuno events
o Freebies for the gym members around 40 - 50 clients

* Media Values for Mizuno
o Merchandising
o Product display
o Brand inclusion in marketing collaterals
o Space at the gym for branding i.e. one wall at the reception

Feel free to add/comment. Thanks!


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[Angel Lim]

I like iiiit

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