Easiest way is to do the following:
Add a canvas and an imagesprite inside the canvas - these could be not visible...
On button "PLAY" load image you want to imagesprite, set canvas and imagesprite to visible and fill parent, play the sound, set all other components invisible
You then need blocks for the canvas touched (or imagesprite touched) event to unhide the other components and stop the player
You may find it easier to put all your buttons inside an arrangement, then all you need to do is change the visibility of the arrangement.