Evan Grant Cymatics

0 views

Skip to first unread message

Alysha

unread,

Aug 3, 2024, 4:07:04 PM8/3/24

to missingchengsal

LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.

This is my first visit to Silicon Beach UK and I wasn't really sure what was in store from the digital innovators and strategic thinkers that were on show today. With 10 speakers to get through in the first day, I thought we were in for a hard graft, but the content was so captivating the time flew by.

Grant talked through 23 projects in (roughly) 23 minutes, focussing on the work they do that's 'driven by passion, not profit' (which ultimately turns in to profit, which is nice). They're literally making things you see in the movies (like Bond & Minority Report) a reality.

From a really cool spherical touch device to seemove - Seeper's object, pose & gesture recognition technology aimed at end users and developers, there were some truly amazing examples of interactive technology, from cymatics (patterns created using sound waves) to visualisation of people's emotions using brain control.

Mark Adams, Head of Innovation at Vice Media first addressed the content side of things with a very lively presentation with the following 'content problems' we're all facing as consumers:

The key take away from Adams' session was the 'responsible creation of content' by brands. Don't create content for the sake of content's creation, adding to the saturation of content. We have a duty to uphold as brands and as agencies to create meaningful, useful content, and I couldn't agree more.

Dan Machen, Head of Innovation at Hey Human, gave an enlightening talk on the evolving relationship between humans and technology, showing how our brains react to technology. Adding more devices into our lives (watching TV, whilst working on the laptop and tweeting on our smartphones) doesn't actually enable us to multi-task, but instead we're task-switching (which actually means we're being less effective and less attentive).

As digital designers and marketeers, we need to consider this when designing and crafting content and user experiences. We need to simplify things to help our audiences absorb content. Machen described how import multi-sensory marketing is nowadays (for example, using audio to re-connect people's attention to your message if they drift off - a great example of this is an ad from Honda with visuals tied to the beat of the audio.

Along a similar theme, Felix Morgan, Innovator at Brave, discussed how they've been using biometrics to test creative before going to market. He defined biometrics as "externalising the body's internal data", which makes for exciting testing scenarios. He focussed on three things: