Juke N Design 2023
Darci Carlton
Drawing on more than 30 years of collective experience, Nissan Colour Manager, Lesley Busby and Nissan Colour, Material and Finish Designer, Carine Giachetti, take inspiration from the world around them, helping them to bring the colour to a masterpiece that was several years in the making.
The first generation JUKE caused waves in the automotive world, with its beach-buggy looks in a compact footprint, it was ideal for city driving. Despite its unapologetically polarising looks, customers throughout Europe loved its rebellious attitude and fresh approach to the small car segment.
Now, with the launch of the new JUKE, its designers faced the challenge of enhancing the JUKE's unique design heritage and to elevate its fun personality. The new model reflects customer preferences as well as prevailing trends, taking striking design and fresh personalisation to a new level for buyers.
"Customer expectation for impeccable design has grown over the years," said Lesley Busby. "With the development of new digital platforms, the world is really at people's fingertips; they are more in-tune with design trends and information than ever before. It's really exciting for us to grow with that expectation and rise to the challenge, particularly with the new JUKE. We can offer customers a new level of personalisation and quality to match. That's incredibly rewarding for us."
Working at the central London-based car design studio - and the birthplace of the first and second Nissan JUKE - Lesley Busby and Carine Giachetti stand at the helm of driving design and colour innovation forward.
The JUKE's range of interior colours and materials gives the inside of the car a premium and grown-up feel. The designers paid close attention to the soft-touch surfaces on the dashboard and door trim, as well as detailed piping on the optional Alcantara upholstery.
"The design process is constantly evolving," said Lesley Busby. "It encompasses insights taken from different pockets of the business, from engineering and purchasing through to product planning and quality control."
Carine Giachetti added, "The beauty of our jobs is that we draw inspiration from so many people and places. For the new JUKE, we not only collaborated with Nissan Technical Centre Europe and our colleagues in Japan, but also drew influence from the vast design and art scene in London."
"When we see the car out on the road, we see all of these different ideas from our internal teams and the outside world carefully crafted in one place. It's truly a testament to the creativity and diversity of the team and makes us feel really proud to be a part of something so special," Carine Giachetti concluded.
Lesley Busby, Colour Manager, Nissan Design Europe
A pivotal member of Nissan Design Europe, Lesley Busby has been part of the team since it opened its doors in London 15 years ago. Busby is renowned for her work over the last decade from the original Nissan JUKE to the newest generation, launched in September 2019.
When designing the new Nissan JUKE, and with other projects she's involved in, Lesley Busby's role varies from paint colour development and textile selection to colour naming and trim. She works with her design team to narrow down an endless range of colours, fabrics and textures to develop the 21 personalisation configurations, simplifying the complexity of choice for the modern-day Nissan JUKE driver.
With 26 years at Nissan, Lesley is also more widely credited for the company's renaissance in Europe and works closely with Nissan's Design Director, Matthew Weaver, to pave the way forward for design.
Carine Giachetti, Colour, Material and Finish Designer, Nissan Design Europe
Carine Giachetti has an international design and trends background, working in Colour, Materials, Finish for more than 10 years across both concept and production cars.
Carine Giachetti was originally inspired by the world in vogue, studying fashion design in Paris and evolving shortly thereafter to focus on home interior trends, automotive concept development and style mapping. This unique intel and experience have enabled Giachetti to better interpret cultural trends, allowing her to refine and anticipate customer demands in automotive style.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 16,000 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. In 2019, Nissan plants in the UK, Spain and Russia produced about 465,000 vehicles including award-winning crossovers, commercial vehicles and the Nissan LEAF. Pursuing a goal of zero emissions and zero fatalities on the road, Nissan is leading the field with its vision of Intelligent Mobility. Designed to guide Nissan's product and technology pipeline, this 360 degree approach to the future of mobility will anchor critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society.
BOTTLE, BAR OR BUST: Bottle. This is a little too young for me to drink often but this is a promising pour. At three years+ this has a better mouthfeel and body than many other young whiskeys but needs some more time in the wood to be a neat pour at my house.
OVERALL: The first time I experience a new whiskey, I look for authenticity in the label and something other than creative writing and graphic design to justify the cost of a pour at a bar or the MSRP at a retail store. I appreciate the bottle design and a synthetic cork with a simple label concept that is not ostentatious.
The MSRP and design are attractive, but I still want a few more years on this product before I seek it out for regular rotation on my home bar. The mouthfeel and viscosity are what really separates this product from similarly priced competitors, but it is still too much of a one note product, even if that note is blue. Given the age, I would assume this is a contract distilled by Castle & Key or Bardstown Bourbon Company
"Blue Note Juke Joint is born from the Blues and named after the places where blues made its name. A juke joint is a bar, tavern, or roadhouse featuring music played on a jukebox or live bands (associated with the blues) with space to dance.
Our bourbon barrels are cooked low and slow like Memphis barbecue as they age near the banks of the Mississippi River. The deep Delta heat and humidity forge an unforgettable rich flavor resulting in a full bodied bourbon with bold notes of caramel, oak, vanilla, and spice that lingers on the palate. At 93 proof, Blue Note Bourbon is not chill filtered, resulting in a rich, savory mouthfeel.
Disclaimer: B.R. Distilling Company, LLC provided Bourbon & Banter with a sample of their product for this review. We appreciate their willingness to allow us to review their products with no strings attached. Thank you.
The Nissan Juke (Japanese: 日産ジューク, Hepburn: Nissan Jūku) is a subcompact crossover SUV (B-segment) produced by the Japanese car manufacturer Nissan since 2010. Debuted as a production vehicle at the 2010 Geneva Motor Show in March, it was introduced to North America at the 2010 New York International Auto Show to be sold for the 2011 model year, and it currently slots below the compact Qashqai.
On 11 February 2009, Nissan announced that the model would go into production at the Nissan Motor Manufacturing UK (NMUK) plant in Sunderland, United Kingdom, during 2010 following its appearance as the Nissan Qazana concept car at the 2009 Geneva Motor Show.[9]
The Juke was designed at Nissan Design Europe in London and refined at Nissan's Design Centre in Japan. It is based on the Nissan B platform.[10] The Sunderland plant (NMUK) manufactures for the European market, Australia and New Zealand, while Nissan's facility in Oppama, Japan, produces the vehicle for all other countries. Both Sunderland and Oppama are suppliers of the all-wheel drive variant. The Purwakarta plant (NMI) in Indonesia assembled the Juke for the domestic market and Thailand with a local content of 40 percent, front-wheel-drive only.[11]
The car's profile is dominated by the prominent wheel arches and the body's high waistline which contrast with the slim side windows, which is a modern interpretation of "coke bottle styling" popular during the 1960s and 1970s. Echoing a style first seen Nissan's high performance electric coup concept shown at the 2007 Frankfurt Motor Show, the glasshouse resembles a racing helmet visor. A coup-like appearance is achieved by the rear door handles being located near the C-pillars, within the window frame. Locating the rear door handles within the window frame is a Nissan styling tradition, begun with the 1985 Nissan Pathfinder. The sport motif continues inside with the red or grey-painted centre console bearing similarity to a motorcycle fuel tank.
The front end features a stacked array of lights. Running lamps and indicators are mounted atop the front wings, their lenses visible from inside the cabin as an aid to maneuvering. Below them, under the lower edges of an expansive, curved grille, the main headlamps are intended to be reminiscent of those fitted to rally cars during the 1960s and 1970s. Where fitted, fog lamps are situated on a third level within the sump guard at the bottom.
The Juke features seating for five (two in front, three in back). The rear seats have a 60/40 split and can be folded down independently in order to carry larger objects. The rear cargo area is small but features additional storage beneath the floor (front wheel drive models only).[citation needed]
The center portion of the dash contains the radio and the I-CON control (if equipped). Depending on market and trim level the Juke may be equipped with iPod or USB connectivity, NissanConnect GPS navigation, rear-view camera and Bluetooth audio. A relatively deep glovebox on the passenger side houses an iPod connector (if equipped).
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