Why a simple product line is integral to Apple’s success

[http://twitter.com/4phun]

http://www.edibleapple.com/why-a-simple-product-line-is-integral-to-apples-success/

That narrow focus eventually led to the development of the iMac, the
iPod, and the iPhone - three products that together have helped Apple
achieve record breaking financial and critical success. Apple
understands that consumer choice is great, but too much choice can
easily lead to customer confusion and frustration. It’s also worth
pointing out that its easier for companies to provide quality
technical support when there aren’t 15 models of a product that
technicians need to be familiar with.

When it comes to product offerings, Apple’s approach to business is a
lot like that of a Basketball coach. Would you rather have a smaller
team comprised of only 7 All-Stars, or a full 12 man roster with 1 All-
Star, 2 above average players, 3 mediocre players, and 6
benchwarmers. The Dream Team wins every time, baby.

[Todd Allcock]

At 05 Feb 2009 18:01:03 -0800 http://twitter.com/4phun wrote:
> http://www.edibleapple.com/why-a-simple-product-line-is-integral-to-

apples-success/
>
> That narrow focus eventually led to the development of the iMac, the
> iPod, and the iPhone - three products that together have helped Apple
> achieve record breaking financial and critical success. Apple
> understands that consumer choice is great, but too much choice can
> easily lead to customer confusion and frustration.

I think Fisher-Price designs products with that same philosophy, Vic...
you can't argue with success!