RESUME: Marketing and PR Pro to Go
Neil Bousquet APR
Resume # : 19743
Header : Marketing and PR Pro to Go
Date : February 10 1998
Name : Neil Bousquet APR
Address : 105 Sunset Way SE
Calgary, Alberta T2X 3B9
Country : Canada
Phone # : (403) 256-8834 Fax # : (403) 256-8838
Email : bous...@cadvision.com
Resume
Private & Confidential
BIOGRAPHICAL SKETCH
NEIL BOUSQUET APR, BES
What Neil Bousquet brings to your table... I am an innovative problem solver and a self-starter who uses his consulting mindset, and his research and communications skills to provide organizations with senior advice and counsel to achieve corporate objectives. Most recently, I developed successful new business opportunities for a local public relations firm and raised its profile locally, nationally and internationally.
The type of job/assignment Neil Bousquet is seeking... An opportunity to solve problems and/or establish new internal or external communications initiatives and strategies that achieves organizational objectives with stakeholders. A team-oriented or self-managed project and/or position that requires a blend of marketing skills, personal initiatives, entrepreneurial zest, consulting mindset, computer and internet skills, positive mental attitude, research tools, creativity and polished written and verbal skills.
EXPERIENCE:
Marketing & Public Relations Consultant, Calgary May 1996 - Present
Achievements:
Developed new business for local public relations agency and assisted with its integration into a larger public relations firm.
Raised the agency's profile locally, nationally and internationally.
Successfully managed (on a contract basis), a broad base of communications programs for Xerox, CP Rail & Richard Ivey School of Business, Limagrain, QC Data & others.
Became freelance reporter and feature writer for Toronto-based Marketing Magazine.
Became a volunteer for Chamber of Commerce's Marketing Committee and writer for its Good News Page (published monthly in the Calgary Herald Business Section)
Principal, Synergy Marketing & Public Relations, Toronto 1991- April 96
Created and managed a profitable marketing communications company.
Successfully managed marketing communications programs and assignments for Herman Miller, Rose Technology Group, California Kiwifruit Commission, East Side Mario's, Montreal Trust, Creative Bound Publishing, Gallop & Gallop, Thomas Allen & Son Publishing, Teknion Furniture Systems, International Ergonomics Association & others.
Partner, FPR Communications, Toronto 1989-91
Achievements:
Successfully integrated public relations tools and strategies into existing advertising agency.
Successfully managed communications programs for RoyNat, Weber Stephen Barbecues, Eagle Precision, Herman Miller, California Kiwifruit Commission, Rockwell International & others.
Offered partnership after joining company.
Private & Confidential
NEIL BOUSQUET APR, BES
Experience Continued:
Vice-President, PR, Bozell Jacobs Kenyon & Eckhart, Toronto 1987-89
Achievements:
Effectively integrated public relations and marketing communications initiatives into existing International advertising agency.
Successfully managed communications programs for RoyNat, Weber Stephen, Eagle Precision, Thomas Allen & Son Publishing and others.
Vice-President, The Houston Group, Toronto 1985-87 (now Edelman Canada)
Achievements:
Appointed Vice-President, Corporate Division based on ability to effectively manage and co-ordinate multiple public relations accounts in a fast-paced environment.
Successfully pitched news business and managed communications programs for Roche, Abbott, TCPL, GPMC, Jaguar Canada and others.
Account Manager, Berger & Associates, Toronto 1984-85
Achievements:
Successfully pitched new business. Managed and developed successful communications programs including Gelco Express, McDonnell Douglas and others.
Manager, Employee Communications, Consumers' Gas, Toronto 1982-84
Achievements:
Produced award winning 12-page monthly tabloid publication (Blue Flame) that received accolades form employees, management and industry associations.
Public Relations Officer, C-I-L Inc., Toronto 1981-82
Achievements:
Produced The House that CIL Built brochure, multimedia presentations and media relations for the opening of CIL House, Toronto.
Provided successful media relations for an International organization with multiple business units.
Researched and crafted stories and supplied photography for award winning employee newsletter.
Public Relations Manager, Sentrol Systems, Toronto 1978-81
Achievements:
Successfully managed global tradeshows demonstrating computer based process control for the pulp & paper, oil & gas and metals industries.
Researched, edited and produced the company's employee newsletter, product data sheets and competitive product analysis documents for sales force.
Effectively raised the profile of the company's sales and marketing initiatives to key International trade press journals.
Private & Confidential
NEIL BOUSQUET APR, BES
Experience Continued:
Radio/TV Broadcaster & Journalist, CHNR Radio, Simcoe, Ontario 1974-78
Achievements:
Promoted to News and Sports Director and successfully managed a news staff.
Introduced many news and sports initiatives including live broadcasts of Junior C hockey games and personal participation in local community events and radio promotions.
Areas of Expertise:
Research, writing and editing
Publicity (Keeping people and organizations either in or out of the news)
Media training and coaching
Strategic planning
Crisis management
Customer satisfaction surveys.
Education:
BES, Bachelor of Environmental Studies (Geography), University of Waterloo.
APR, Accredited professional member of the Canadian Public Relations Society.
Continuous upgrading through participation in various business, advertising, public relations, computer and marketing courses, seminars and conferences.
Computer Literate:
Windows 95, MS Word 97, PowerPoint, Excel, Publisher, Team Manager, FrontPage, Outlook, Access, WinFax Pro, DOS, MAC, Internet, Eudora, Pointcast, WordPerfect, and Quicken.
Current Memberships:
Chamber of Commerce, Calgary.
Canadian Public Relations Society (CPRS), Calgary.
International Association of Business Communicators (IABC), Calgary.
Editors Club, IABC Calgary.
The Phoenix Network - An international consortium of independent PR firms in North America.
Volunteer:
Marketing Committee, Good News Page Sub-Committee, Calgary Chamber of Commerce, 1998
CPRS Accreditation Committee, Calgary 1997-98
1995 IABC International Conference, Marketing Committee, Toronto.
CPRS Toronto, Mentor Program, 1996.
CPRS Toronto, Accreditation Committee, 1995-96.
Member, International Expansion Committee, The Phoenix Network.
Past volunteer and Big Brother, Big Brothers of Toronto.
Interests: Alpine and cross country skiing, baseball, basketball, canoeing, computers, cycling, fishing, gardening, golf, hiking, hockey, in-line skating and photography.
Private & Confidential
NEIL BOUSQUET APR, BES
Some of the organizations on whose behalf I have conducted marketing or public relations programs and assignments include the following:
Oil & Gas... Consumers Gas, Halliburton, Superior Propane, TransCanada PipeLines.
Technology... QC Data, Xerox, The Richard Ivey School of Business (Videoconference MBA program), Sentrol Systems (computer-based process control).
Manufacturing... Taylor Instruments, CIL, Rockwell, Eagle Precision Technologies.
Office furniture/ergonomics Herman Miller, Teknion Furniture Systems,
International Ergonomics Association.
Energy Performance Contractors... Rose Technology Group.
Environment... Ontario Ministry of Environment & Energy, Eco Logic.
Financial Services... Montreal Trust, RoyNat.
Travel & Leisure... Air Toronto, Insight Travel Guides, Rand McNally.
Pharmaceutical & Health Care... Johnson & Johnson, Society for Treatment of Autism, Cardiac Wellness Institute of Calgary, Hoffmann-La Roche, Abbott, Shering Plough.
Food & nutrition... Limagrain Canada, Grocery Products Manufacturers of Canada,
Weber-Stephen Barbecues, California Kiwifruit, Florida Citrus Commission, East Side Mario's & Casey's Restaurants.
Telecommunications... Cantel, CamNet Communications, Rockwell International.
Electronics... Hitachi.
Automotive/Transportation... Canadian Pacific Railway, Jaguar Canada, Rockwell International, The Road Information Program (TRIP Canada), Gelco Express (courier), McDonnell Douglas.
Advertising... Mediacom, Gallop & Gallop, Bozell, Watermark.
Publishing... Creative Bound, Thomas Allen & Son, Somerville House, Workman (U.S.), Houghton Mifflin (U.S.), APA (Singapore).
.... end of resume ....
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Neil Bousquet APR
Neil Bousquet APR
Neil Bousquet APR
CPM Systems
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