Following (see the link below) is an example of problematic
reviews on Amazon caused by "THE VINE"program. The first/oldest
page of reviews is very negative. Then, apparently Amazon and the
manufacturer gave some free samples of the product to "THE VINE"
users, and the average review score went way up. An extremely high
percentage of those "THE VINE" reviews include the exact wording
"not just for babies" in their review title. You can guess that is
because, thanks to the free sample, they had no real need for the
product.