Focus Groups
Cathie Leimbach
- how do you record focus group ideas?
My experience has been to place a good quality tape recorder in the middle
of the focus group so that the whole discussion is recorded. Then replay
the tape later and make appropriate notes.
- how many people in a focus group?
8 to 12 gives a variety of ideas and yet is small enough that (most)
everyone can participate without feeling threatened by group size
- what about incentives such as dinner?
Professional focus group leaders whom I know all offer incentives - a thank
you for the participant's time.
Cathie Leimbach
Strive!
8888 Bank Rd., Vermilion, Ohio, USA 44089
voice: 440-967-9679 fax: 440-967-8963
email: cat...@strive.com web: www.strive.com
Specializing in Leadership Development: Governance, Strategic Planning,
Performance Management, & Group Dynamics