More Web Site thoughts

[Steven Matthews]

Just an addition to the discussion on successful websites.
Another point worth cosidering is "interconnectivity". I have recently
been reviewing the development of internet collections and the biggest
problem that I have had is getting into the "inner circle" of certain
groups of web sites. I would suggest that this is no different for commercial
sites. My advice for developing a good web site is a review of the most used
sites in your industry, and then (when possible) requesting or exchanging
hypertext links to/with those pages. Also consider the most used information
resources in your industry, given that the product of the internet is
"information". Making connections between information resources and commercial
sites may one the best ways to market your information. If you can't make
those connections, make the information, create a great resource page that
those in the industry cannot ignore and market the resource page (that just so
happens to have a link to your business). Marketing with information is a
great opportunity: businesses also become contributors to the information
base on the internet, not just feeders (a good public or community image)

Steven Matthews
matt...@mirror.org

[Michael D. Mast]

On 24 Oct 1995, Steven Matthews wrote:

>
> Just an addition to the discussion on successful websites.
> Another point worth cosidering is "interconnectivity". I have recently
> been reviewing the development of internet collections and the biggest
> problem that I have had is getting into the "inner circle" of certain
> groups of web sites. I would suggest that this is no different for commercial
> sites. My advice for developing a good web site is a review of the most used
> sites in your industry, and then (when possible) requesting or exchanging
> hypertext links to/with those pages. Also consider the most used information
> resources in your industry, given that the product of the internet is
> "information". Making connections between information resources and commercial
> sites may one the best ways to market your information. If you can't make
> those connections, make the information, create a great resource page that
> those in the industry cannot ignore and market the resource page (that just so
> happens to have a link to your business). Marketing with information is a

Not to mention that you have control over it's perpetual content.

> great opportunity: businesses also become contributors to the information
> base on the internet, not just feeders (a good public or community image)
>
> Steven Matthews
> matt...@mirror.org
>
>

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Michael D. Mast
E-mail: ma...@river.it.gvsu.edu URL: http://www2.gvsu.edu/~mastm
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