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Kylee Mccandrew
At last, my collection is complete. Just the other day I received my invite to the beta of Redbox Instant. I was excited. The idea sounds great: it's like Netflix, but you also get four monthly credits at Redbox rental kiosks! Awesome, right? What's that? Verizon has something to do with it? Well, no matter. It's not exclusive to the carrier's handsets, so I'm sure it's nothing to worry about! I'm ready to get my hands all up on this thing.
Note: This is currently an unreleased preview product, and comes with all the requisite disclaimers. I will leave this blanket 'things could get better by the time it's released' caveat here, because repeating it every time I mention something bad would be too cumbersome.
I promise, I will have at least some nice things to say about Redbox Instant during this hands-on, but you will probably not know it if you only read this section because the process to get into the beta is god awful. Not just bad, but broken. If you score an invite and use Chrome, may I recommend you change to Firefox, because I had multiple occasions where entering required info returned errors that were not reported, and the page simply stared at me.
Assuming you don't encounter the bugginess of the sign-up process, however, the design of the invite accounts is unbelievably weird. You must provide your access code each time you log in, and on every device. You cannot use an invite code to give your account access and expect the server to simply remember. I have signed up for hundreds of accounts for things over the years and have never encountered this idea. Whatever. Keep that initial email handy.
Of course, the invite code problem will be moot by the time the service goes public, but the rest of the issues are very worrying. There are only a couple of months left until Redbox Instant is slated to go live and billing seems like an essential service. While it's possible that this will be ironed out in that very short amount of time, there are a lot of things that need fixing and this doesn't give me warm, happy feelings about the potential here.
Once you're in, the quintessential problem of any web service rears its ugly head: "Alright. Now what do I do?" Most of you have probably heard that Redbox Instant is like Netflix, so you'll be looking for movies to watch instantly, right? Well, that's where things immediately become weird. You see, this site isn't just designed to get you to streaming movies. Movies that are available in retail kiosks, as well as streaming movies you can rent for a fee or buy outright (similar to the Play Store model) are all mixed in. When I first logged in, here is what I saw:
That big banner at the top featured three slides, each with two hero images. Of the six total promoted slots, five were movies (one was a collection) and only two were available for streaming. Ted, The Dark Knight Rises, and Pitch Perfect were all promoted, but only available online if I paid extra. This has already resulted in some confusion on the part of users who found their credit card charged to watch movies. For what it's worth, it's impossible to rent a movie without multiple steps that inform you that you will be paying extra money. However, since you are required to include a credit card on your account (so they can charge you a subscription fee when your free trial runs out), it's relatively easy to breeze through it, or for someone else to spend money with the account you left logged in. It's not designed poorly, per se, but given that the subscription option is what everyone is eager to try, this bizarre integration is likely to trip up users.
Discovery isn't that great, but it's not much worse than Netflix. Search, however, is fundamentally broken. Typing in a movie title doesn't return auto completes like just about every other search engine in the world, but that's something I'm prepared to overlook. However, each time you search for a title, you have to specify what category you want: subscription, kiosk, or rent/buy. Ignoring for just a moment that you also "rent" from the vending machines in stores, so it's not terribly clear to the end user that "renting" here means a streaming rental, the fact that the default search results include all options is just plain obnoxious.
If I want specifically to find streaming titles, I can't do that. Let's say I want to see if the new Amazing Spider-Man is available to watch instantly. I'll just type that entire title in the search box and...
I will ignore for just a moment that cover art is appearing multiple times for the same movie. I will also ignore that some of those instances of art for the same title are bizarrely colored differently. I will ignore all of that because they are minor qualms when compared to the lack of one very major feature: any indication of which titles are streaming, which are digital rentals, and which are only in kiosks at a glance. You can hover over each thumbnail to get some info, but even that isn't entirely clear as a red "Watch Now" button will appear for rentals, purchases, and streaming alike. You can't confirm which one it is without manually filtering search results (which, again, you have to do for every damn query), or by going to the title's page itself. As an example, the original Spider-Man movie depicted above is available to "watch now," but only if you pay $10 to buyit.
Oh, and as if the confusion about ways to watch a movie wasn't enough, you'll notice that video games also appear in search results. The only way to ensure they are not included is to just not be searching for kiosk titles. You can select to group results by type, so games get their own line, but you can't leave them out entirely. Listen, Redbox is going to remind you of the existence of those ubiquitous and unavoidable vending machines whether you like it or not.
Oh, and heaven help you if you're browsing for movies to stream and you're not searching for them directly. Let's try an experiment, shall we? I'm going to search specifically for The Expendables (which is available to watch instantly). I will refine that search down to just subscription results, then click on that title. Now, on that movie's page, you will see four related entries "like this one." Can you guess, from looking at the thumbnails, which ones are available to stream for free, which are paid rentals/purchases, and which are only available on a disc?
Give up? Universal Soldier: Regeneration and G.I. Joe: The Rise Of Cobra are available for digital purchase (not even rental) only, while The Losers and Red can only be found at kiosks. None of them are available as part of your subscription. You will see this dynamic no matter how many different ways you specify "streaming only." You can sometimes, occasionally find a way to filter out paid rentals and kiosk results in certain situations, but Redbox Instant as a whole is fundamentally designed to help you stumble upon other ways to pay for watch movies. In fact, as I'll get to in a bit, watching instantly with a subscription seems to be the very last priority here.
Oh, and one more problem I have with Redbox's search and browsing schemes? No years. In the screenshot above, there are seven different Spider-Man thumbnails covering four movies, and none of them show what year they came out. Neither does The Expendables. The hover-over will display rating, run time, categories, major stars, and part of a synopsis, but no years. This is essential movie information, Redbox. It's what allows us to differentiate between remakes, originals, and sequels (which are apparently the only three categories of movies left anymore). This should be clearly visible in as many places as possible.
I really wanted to love this service. I tried. I did my very best. But ultimately, this thing is the Star Wars prequels of UIs. The more I look at it, the more I find wrong with it. Wasted space everywhere, inconsistent cover art. A complete and total inability to open pages in a new tab (why?!), and no sense of distinction between services. I'm sorry, Redbox Instant, but this goes beyond "beta". You just plain don't have the time to fix this before launch. While we can forgive some minor bugs, as David said: "Chevy doesn't say 'But it's just a concept!' when a car catches fire at the Detroit Auto Show."
It's kind of impossible to adequately measure how many movie titles a subscription service has, right? Wrong! It's actually quite easy, in fact. You just don't want to take the time to do it! So I will. You're welcome. I did a very abbreviated set of searches to gauge how good the selection was (a more thorough comparison will be coming later). To get a general idea, I checked the site for the top 100 box office grossing movies for 2012, and the same top 100 for 2011. This is very obviously slanted toward newer movies, and those are notorious for not being available on a subscription plan (even Netflix doesn't have too many of these titles), but if you would like a gauge for how many new movies you can expect to see, here are the numbers:
To be absolutely clear, this is not a comprehensive look at all possible movies (and, again, I'm currently working on a much more thorough comparison of Redbox Instant, Netflix, and other services). However, if you were hoping that Redbox would fix Netflix's problem with recent movie availability, it doesn't. To its credit, there were a few movies that I did happen to recognize, but there were a lot more that were old, or just crummy. Also, no TV shows. At all. Zero. Not even a section for them. This is one of Netflix's biggest strengths, and it's an advantage the streaming giant maintains.
However, if you're willing to shell out a few dollars for every movie you watch, you'll actually have much better luck. Of the 200 titles I searched for, a whopping fifty-two of them were available to either rent or purchase online. This is both mildly comforting and very worrying. On the one hand, it does mean that Redbox can offer titles that Netflix can't, so long as the user is willing to pay. However, given the chaotic and confusing way these titles are integrated, it almost feels like the company is trying to lure users in with the promise of Netflix plus free DVD rentals, then pull a bait-and-switch by offering all the best movies for an additional fee. While this model doesn't bother me in principle (I sometimes pay for rentals on the Play Store when I can't find them on Netflix), it feels a tiny bit shadier when the subscription option offers so very little.
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