Semantic/affective priming on Minno?

[franck sarrazit]

Hi Yoav

I am looking into semantic/affective priming tasks to dig into brand-attribute associations, and was wondering if one could modify the existing Evaluative priming task available on Minno by 'simply' changing the nature of the targets so one no longer looks at positive/negative congruence but strength of association. 
many thanks!

[Yoav Bar-Anan]

Hi Franck, 

Sure, that is possible. For example, here is a script that used Minno's evaluative priming extension to measure sexual attraction. 

Note that that the script used ep5.js, but now the most recent version of that extension is ep6.js. 

In my post about using Minno as a standalone program for running online studies, this section includes a link to a study with the priming task.

All the best,

Yoav

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