Mitchell Hislop
Geek
612.418.4992
In order to get enough users for this chat service to be worthwhile, I
think you'd need marketing help from the coffee shops themselves. Each
participating shop could get a fancy branded chat page that shows up
as the first page you get to when you use their wi-fi, along with
informational posters and table tents. Challenges:
1) How to sell this to the coffee shops? They mostly don't want to
encourage wi-fi use -- users take up valuable table space and don't
spend a lot. I even know of shops that turn off their routers at busy
times just for this reason! Maybe advertising on the chat screen for
menu items could help. (I'm at a coffee shop now, I'm pretty sure if a
slice of chocolate cake appeared on my screen I'd go up to the counter
and buy it!)
2) Moderation. There are always going to be troublemakers, and it's
not like you can expect a barista to make drinks and moderate a chat
room at the same time. So the company providing this would want to
have a flagging system monitored by real human beings somewhere.
3) Monetization. If you want to have the chat site show up when a user
logs in to the coffee shop wi-fi, that means buying a router for the
coffee shop and maybe subsidizing their internet connection. Can ads
alone pay for it?
I think it might do okay as a niche product, for environments like
university campus coffee shops which really serve as a meeting space
and are in intense competition with neighboring shops.
-- Daniel
--
Daniel Feldman
(612) 217-1707
Mitchell Hislop
Geek
612.418.4992