The evolution of Now That's What I Call Music! in the UK reflects the changing landscape of music consumption formats. Starting from vinyl and magnetic audio cassettes, the series adapted to the rise of compact discs (CDs) and explored various formats like phonograph records, magnetic cassettes, MiniDiscs, and videos.
The Special Editions series, a significant facet of the Now That's What I Call Music! legacy, encompasses a diverse array of collections marking Now anniversaries. These editions span various music genres, eras, and decades, featuring collaborations with entities such as Smash Hits, Disney, Eurovision, HMV, and the Official Chart Company.
The Yearbook series are 4-CD and 3-LP vinyl sets, each representing a year of music, which launched in June 2021. Each release has a tie-in block of programming on Now 80s. Each release is issued as a limited edition mini-hardback book, with the CDs in sleeves forming the pages of the 'yearbook' which contains an introductory overview of the year, original 7" single artwork, trivia, chart positions and a quiz. The limited edition 3-LP version is released on bright coloured vinyl. A standard 4-CD version is also issued in a gatefold "wallet" design, which retails cheaper than the mini-hardback books. The first collection focuses on hits from 1983, the birth year of the Now That's What I Call Music! series. The year 1984 followed, but after this, the series rewound its year of focus, issuing collections that went from 1982 and backwards into the late 1970s. A triple-CD only release, Yearbook Extra: The Collectors Edition, is issued a few weeks later; these include lesser known tracks and more songs by big artists included on the main album and they are released only in standard gatefold wallet packaging. A further release, The Final Chapter, a deluxe 4-CD and 3-LP set, was issued in December 2022, rounding off the Yearbook years 1980 to 1984. The same month, a deluxe 5-LP boxset, Now Yearbook 1980 - 1984: Vinyl Extra, was released. This was the first time tracks from the Extra CD series had been issued on the vinyl format.
Another strand of the Now Yearbook series, in August 2022, is the somewhat experimental release of a limited edition, extended play, 7" vinyl single, containing 2 tracks each from the 1983 and 1984 Yearbooks. This is the first time the Now That's What I Call Music! brand has ever released music commercially on the 7" vinyl format.
In the age of streaming, when there are many ways to define a hit, one of the biggest challenges is blending it all together into one cohesive set. Moskow DJed at clubs when he was younger, and he tries to bring that same feeling, of taking people on a musical journey, to Now.
NOW That's What I Call Music! 20th Anniversary collection featuring the biggest tracks from the history of America's most successful multi-label, multi-artist recorded music franchise. 2LP set is pressed on translucent red and translucent blue vinyl.
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For many people, these releases are totally tied to nostalgia. They represent the building blocks of a record collection with their contents exposing young listeners to a wide variety of music hanging together in a logical sequence. The person responsible for this was Ashley Abram, who in 1983 was creating compilations for Ronco, and joined the Now team just before the second volume.
A formidable collaboration between the major music labels of the Eighties birthed this iconic compilation series. Forty years on and the genre-hopping records remain a bellwether of mainstream music for pop historians to come. Below, 10 Independent writers wax lyrical about their first Now! album and what it means to them
Perhaps because both music and literature, unlike painting, are experienced as they unfold through time, music has traditionally held a special position in the affections of writers. Carlyle described it, rather sweetly, as the speech of angels, while Goethe, with typical Teutonic hyperbole, claimed that music gave the "dignity of art" its very highest expression. Shakespeare probably put it best when he wrote: "The man that hath no music in himself, Nor is mov'd with concord of sweet sounds, Is fit for treasons, stratagems and spoils... Let no such man be trusted."
Subsequent eras have seen no dimming of the ardour felt by writers for sweet music, reaching a peak of aesthetic symbiosis in the Fifties, as beat wordsmiths like Jack Kerouac tried to develop extemporised prose riffs to mimic the way that Charlie Parker bebopped around with a tune. But the relationship between the two media has probably never been as close as it became in the Sixties, the decade in which, thanks to the influence of Bob Dylan and The Beatles (and the comparatively dismal standard of movies), music and words became the primary modes of expression through which a generation defined itself and the world around it.
It's entirely appropriate, then, that the 10 writers and cartoonists featured in the first batch of EMI's Songbooks series should either be icons of the Sixties, or moulded by that era. Styled to resemble a book, each CD features music chosen by an individual writer to reflect their personality in some way. Some choices provoke idle questions - how did Iain Banks square his taste for both Jethro Tull and The Sex Pistols back in 1977? - while others manage to be both predictable and revelatory; knowing that the cartoonist Robert Crumb is a fanatical collector of dance- band 78s from the Twenties, for instance, still doesn't prepare you for the joyous delirium of the 24 examples he's compiled on his lovingly packaged That's What I Call Sweet Music. Others accurately convey the quixotic nature of selectors such as Ralph Steadman (Spike Jones, Leonard Cohen, Beethoven, Billie Holiday) and Ivor Cutler (Mahalia Jackson, Bartok, boogie- woogie, Arvo Part and world music).
For Thompson, music is indispensable to his creative process. "I have to write to music," he explains. "If I don't hear the music, I don't like it; I have to get a rhythm. I must have worn out three or four tapes of The Rolling Stones' Get Yer Ya-Yas Out! when I was writing Fear & Loathing In Las Vegas. I consider myself a musician - but with a different keyboard!"
Thompson approached the selection process as a kind of musical diary, choosing songs that recalled different periods of his life. Howlin' Wolf's "I Smell a Rat" - which could be his signature tune, if you think about it - was, he claims, "a big influence on me when I was a teenage juvenile delinquent", and "American Pie" was his "Saigon song", a reminder of his time in Vietnam. His old friend Jimmy Buffett's "Why Don't We Get Drunk" - which could be his signature tune, if you think about it - is a reminder of their time together in Key West ("Fast boats on the ocean at night - oh yeah! I like to do that!"), while Herbie Mann's version of "Battle Hymn of the Republic", which closes the album on a wistful note, served as Thompson's official campaign song when he ran for sheriff of Aspen in the Seventies. But there are, he claims, some glaring omissions, most notably Van Morrison and, of course, the Stones. "Just licensing that stuff is so hard," he says. "We just barely got Bob Dylan on there at the last second."
The other side of the coin to that generational melancholy is rage, most accurately reflected here in the punk cartoonist Savage Pencil's The AntiQuack, on which music by Captain Beefheart, Faust, Sun Ra and Viv Stanshall illustrates a scabrous, visceral narrative concerning Dead Duck, an old SP cartoon character.
"I realised that it wasn't going to make much sense with just this music and these drawings, so I wrote a narrative and made it into an aural mini- movie, and got my next-door neighbour Rob Brown, who does voice-overs for Lynx after-shave, to narrate the story."
The CD is not, Pouncey is at pains to point out, a definitive account of his own musical character. "The Dead Duck character came out through listening to really bad gangsta rap records," he says, "but to have included a bad gangsta rap track would have been too obvious. And it just wouldn't fit. The idea was to make this thing that flows, and I hope it does. I'm particularly proud of the way the Quicksilver Messenger Service and the Faust track collide: it's an attempt to give bad-trip karma a sound, to suggest what's happening in the duck's diseased brain, done with a Carl Stalling, Loony Tunes-type mentality."
The next step, Pouncey explains, is to present The AntiQuack as a live show at the ICA, with a rock band playing and Brown narrating. "I want to extend it further, beyond the comic-book format," he says. "Because I don't want to draw comics any more. It's too time-consuming, like writing a novel, and by the time you've got it out, nobody wants to read it anyway because it isn't The X-Men or something boring like that. Whereas the spoken word thing is interesting because you can make your own visuals up in your mind, as you do when you read a book. Or the way rock music used to be before bloody pop videos came along and robbed you of your imagination."
Therein, I believe, lies the ultimate value of this Songbooks series, as reminders of what things were like before the tyranny of the moving image had completely colonised consumers' imaginations. When detractors criticise TV, movies and computer games, the talk is invariably of content, of the desensitising effect of representations of sex and violence; but the real danger surely lies much deeper, inherent in the very nature of the delivery system itself. For unlike music and literature, both of which act as spurs to the imagination, relying on the consumer to bring the raw material to life through their own visualisations, screen-based media allow no interpretation other than that presented on screen.
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