Need For Speed Most Wanted Freeboot
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Freebooters is the post apocalyptic skirmish game being pried out of Bibliotecs. The thing with play tests is you want to have a goal, try to achieve it, and record the results. There will also be a range of things that pop up that will be unexpected. Goals that are accomplished without knowing you wanted to.
The scenario was simple, kill the other guys, get the most resources. While combat worked, initiative was slow and combat dragged on at the end. As the remaining two combatants had low damage and high armour resistance. And we forgot about command points. Overall, it worked enough for everyone to want to give it another go.
need for speed most wanted freeboot
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Heavy Armour also presented a problem. It initially had a 2d6 soak defence which meant almost nothing could hit it, except if you had a knife. However, a heavy armoured character often has a heavy weapon to go with it. For this, we reduced the soak to 1d10 which could still be quite high but has enough swing for more variability.
Command Points. These are a kind of meta currency that the Leader of each Outfit (the name of war-bands in this game) has and can use throughout a skirmish. I wrote they had them and did nothing else with them. So, we made some up! These were are calls to some form of action such Charge! Which gave a unit an extra movement on their turn. Or Hit em! Which gave an extra damage die to another a character.
The Command Points worked well. Sort of. They gave another interesting element to play but the conversation lead to when points can be used. Are they used on the Leaders turn? Can they be used at anytime? If so, what does that mean for the command points available? It would open up the range of possibility with when and what could used. But that is something for a later stage.
This was a success. I think that there needs to be some changes to the Outfit and character creation to make for more diversity on the battlefield. And I need to actually write some rules. But at the moment it works a bit.
Today's episode is juicy because, well, we've shaken a few things up in our business. We took a few leaps into the unknown. We've learned tons of lessons. And now I'm going to share what we learned with you so that you can take these lessons and apply them to your own business. I think this is going to be one of my most popular episodes because it is really detailed, and I love introducing new strategies that you can add to your marketing repertoire. So I hope you're going to love this episode as much as I enjoyed putting it together for you.
And actually, I called up my friends Jill and Josh Stanton, of Wealthy Course Creator and Screw the Nine to Five, because they actually have a program that you can buy to teach you exactly how to do these paid boot camps, because there's a lot of nuances that go into them. So I want to give them a shout out for sure because they taught me how to do this. So I'm not going to give away all of their secrets, all of their strategies, because they definitely have a program around this. But I just wanted to share my own experience, high level, so you get a good sense of what this looked like, what it was all about, so that if you're interested, you can dive in a little bit deeper.
Now, the really great part of this is I got to pair boot camps with webinars. I'm not letting go of webinars. And I have had huge success with webinars this year. My students have had huge success with webinars this year as well. But I've been talking about adding a little bit more to the mix, whether you do a boot camp or a challenge or something before the webinar to really get your audience engaged is a really smart move. So for me, I tested paid boot camp into a webinar, and I'm so glad I did.
I want to be clear, though, that many people went through my webinar that were never in my boot camp. So a lot of people just went through my webinar and bought Digital Course Academy. But a lot of people also were in the boot camp. I did a special webinar for them, and they bought Digital Course Academy. And I think it all comes down to adding massive value, but the right kind of value, like, really specific value that caters to what your product is going to be that you're going to sell.
And while they've worked like a charm in the past, we started to see things shift, as I mentioned earlier. As with anything in the digital-marketing world, it was time to ramp up our approach. We had to change things.
Our biggest indicator that it was time to do something different, DSD, was that we continued to see our engagement drop lower and lower. So we'd get a ton of people. Like, one of my boot camps had twenty thousand people in it. And so that is a huge number, right? Hardly any of them were engaged. Hardly any of them really took part in the different challenges and the different lives I was doing and just really got in there. So that was very frustrating because when I do a boot camp, I show up a lot. If you ever join one of my boot camps, you will get a lot of me. So imagine, here I am showing up every day for twenty thousand people, and it almost at times felt like crickets, the last one we did that was for free.
So we're going to talk about projections next. But I'll share here that we had a number in mind of how many people we wanted in my first paid boot camp. In fact, this may surprise you, but we knew we actually wanted fewer people than our previous free boot camps because the most important thing was to ensure that we were attracting the most-ideal boot campers. So if I had twenty thousand free boot campers last time, I knew they weren't all interested in the topic that I was focusing on in the boot camp because they weren't engaged at all. So when you do paid, be ready for a smaller group. You have to absolutely be ready for a smaller group. If you've done free in the past, you're not going to get the same amount of people, and you don't want them, because to me, a smaller group means I get to show up for them in a bigger way because I have more opportunity to connect with the people that are actually there, and they don't get lost in the sea of everyone else. So a smaller group means they get seen and heard more, and that's important when people are paying.
So when I say I want to attract the most-ideal people to my boot camp, I mean the ones who would gain the most from this experience, the most engaged and fully ready to do the work. As I mentioned, this was a huge factor in our decision to have people pay.
Now, what I'm going to say next, I know this isn't true for every single person. I used to say it was true for everybody. Now I know it's not true for everyone, but I do think it's very true for most people, and that is, when you pay, you play. Another way to say it is when you pay, you pay better attention. And I know some people that if they're gifted something or get it for free, they're in it 100 percent because they have incredible discipline. But most people need to put a little skin in the game to show up in a bigger way. And we saw that. Like, it was proof.
Now, a big reason that I did this is that when people come into my world, whether it be through a podcast episode, a free resource, a boot camp, I want them to get a quick win, and I want them to walk away with some kind of result, and I always want them to learn something. So when people would get into my boot camp and not engage, not be present, it kind of broke my heart because I knew they were walking away with zero results. So for me, if they pay and they really get engaged because they know they have skin in the game, I can't control how they're going to show up, but I can increase the chances that they're going to show up in a bigger way.
So to me, the paid option right now, like, where we are in online marketing, what I'm seeing is working, and I've seen this work for many of my peers as well. Low-cost entry into whatever you're doing is a great idea. So I'm glad I did the general admission and the VIP.
All right. So lesson number three, it's all about the projections we made. I mentioned this earlier, but I'm not going to bury the lead. Plain and simple, we did not hit our goals. So if you know me, you know that this is hard for me to swallow. But I'm still here saying I love paid boot camps. But I'm also saying I didn't fill them up like I thought I would.
So on top of that, this wasn't just your basic boot camp. It was a bit of an intensive boot camp. And what I mean by that is I offered a lot of live trainings and masterclasses during this short period of time. And so, for example, like, this boot camp included three trainings and a masterclass and morning mindset chats, which were really popular. I would do, like, just ten minutes of mindset shifts every morning in the boot camp. We had deliverables. We had implementation homework. There was the VIP. Like, it was a lot. And I will say it's a lot of work on my part and my team's part, but we were all in. We were ready for it.
So to paint the picture for you, in some of our free boot camps, we were seeing, like, low 40s or even, like, 38 percent engagement. Now with our first paid boot camp, we saw 55 percent engagement. Our second one, we got up to 75 percent engagement. But overall, through the whole period, the average was 65. So I feel really good about that. So going from 38 percent all the way up to 75, but let's do an average, an average of 65 when it all came out in the wash, huge win, because when people are paying attention and they're engaged, they are more likely to trust you and take that leap into your program, right? That's a given.
So we also upped our plan for getting our students to implement what they were learning. And when I say we, I really have to give credit to my community team. They were amazing. So we knew that we were giving them valuable content and information to run with, so we wanted to make sure they put it into action.
So to ensure this, we did things like give them the exact actions they were supposed to take after each workshop I did. And these were posts that were very specific. We, like, spoon fed people, and I mean that in, like, the best way. We didn't want them to guess what they needed to do next. We didn't want them to be confused. Because remember, if they have an amazing experience in my boot camp, they're going to feel as though they're going to have an amazing experience in my digital course if they join me. So we offered accountability groups. We encouraged them to create one if they wanted one.
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