Foodpanda Powerup

[Emelia Lute]

SINGAPORETHE BUSINESS TIMES) - Food delivery company foodpanda has designated Singapore as its regional headquarters, with its office here housing 1,200 employees across local and regional operations, as well as its global tech hub.

On Tuesday, foodpanda also named a new managing director for Singapore, Mr Lawrence Wen, who has more than 15 years of experience in the food and beverage, tech, consulting and financial services sectors.

As Singapore aspires to unlock the full potential of its digital economy, we are excited to partner with foodpanda. Their timely support and collaboration with 42 Singapore enables us to offer a transformative digital skills development pathway for future tech talent. Our aspiration at SUTD is to equip and continually shape socially aware, adaptable and responsible talent who will have fulfilling careers and catalyse positive impact in a rapidly changing world, said SUTD provost, Professor Phoon Kok Kwang.

Marketing director Bernard Chong told A+M that its decision to initiate an agency pitch was due to two key drivers: how does foodpanda better align its marketing plans to its growth strategy; and how can it further leverage on its consumer insights to drive marketing efficiency.

"The post-pandemic climate has made it necessary for brands to embrace agility as we cater to the demands of an ever-evolving media landscape. It was a highly competitive pitch, with each agency tabling its insightful strategies and the opportunity to meet with the agencies' finest corps d'elite planning team," Chong explained. He was appointed to his current role in October and reports to Malaysia MD Sayantan Das. He works closely with the marketing and growth teams, with Caroline Wee, head of marketing for food delivery and Vanita Menon, head of marketing reporting to him.

Foodpanda Malaysia was seeking a partner that shares the same hunger for growth and "a co-driver on its domination plans", Chong said, one that would challenge the conventional, to drive innovative, data-driven integrated media planning solutions for the brand. "UM ticked all these boxes, bringing a freshness of thinking and agility that will match the needs of our business," he added.

That said, Chong also thanked Carat Media, adding that the agency has been a wonderful partner to the brand since 2019 and has brought foodpanda to new heights from pre to post-MCO. "We are thankful to the team for their commitment and for being with us throughout our growth journey," he added.

Audrey Chong, CEO, UM and UM Studios, told A+M that foodpanda is an exciting brand that continually pushes the boundaries of innovation when it comes to all things delivery, and the agency is thrilled to have this opportunity to work on the business. "This is truly the best news for us as we close 2021, and we look forward to a great start for 2022 with this partnership," she said.

"The team is all geared up to do some great work for this fun, daring brand. We look forward to an exciting journey of collaborating and building more buzz with foodpanda," she added. When asked about her vision for the foodpanda account, she told A+M that UM's Futureproof ambitions to help build brands that disrupt through data-led integration, digital acceleration and content creation through a consultative lens aligns with foodpanda's vision of the media partnership. "Our vision is to support foodpanda in their ambitions to further grow their reputation and engagement in Malaysia," she said. A+M has reached out to dentsu for comment.

Power up your PR and communications efforts today with A+M's PR Asia Week on 1 and 2 December. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shoulders above your competition. Click here to register today!

Related articles:

foodpanda MY 'Pollywood' ad: Is there a road to recovery?

foodpanda MY explains much discussed multi-genre teaser mistaken to be Deepavali spot

foodpanda Malaysia nabs Bernard Chong as marketing director

foodpanda and Grab MY asked to submit proposal in 14 days to KPDNHEP

Back in 2012, foodpanda was the first platform to launch a food delivery app in Singapore. Today, its services and footprint has grown from a small food delivery marketplace to the largest food and grocery delivery platform in Asia, outside of China.

He pointed out that foodpanda is helping other SMEs embrace digitalisation to thrive in the long-term, through a webinar series comprising panel discussions and masterclasses on how to future-proof their long-term growth plans.

Programmes will be run in partnership with the relevant government authorities and tertiary institutions like Nanyang Technological University (NTU). foodpanda has also signed an MOU with the Singapore University of Technology and Design (SUTD) that focuses on tech talent development, research and innovation.

foodpanda also provides riders with opportunities to upskill with free or discounted educational courses, in partnership with tertiary institutions. For some courses, riders will also gain certificates upon completion. In a pilot in Singapore last year, more than half of the rider fleet signed up for at least one programme.

Across all 11 markets in Asia, foodpanda runs multiple initiatives to support the digitalisation of micro, small and medium enterprises (MSMEs), which comprises hawkers, street food vendors, neighbourhood mom-and-pop stores and home-based businesses.

PowerUp! SG Tech Traineeship, Backend

We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives.

About the role:

This role is a 6 months traineeship provided by foodpanda to build the next generation of engineers through classroom & On the job training provided for fundamentals of backend development using GoLang

foodpanda is proud to be a company that believes in diversity and representation as key to creating not only an exciting product, but also an amazing customer and employee experience. We hire people based on merit and qualifications and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or any other aspect that makes you, you. If you have a disability or special need that requires accommodation, please let your Talent Acquisition partner know.

To all recruitment agencies: foodpanda does not accept third-party resumes. Please do not send resumes to our jobs alias, foodpanda employees, or any other organization location. foodpanda is not responsible for any fees related to unsolicited resumes.

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Dive into the evolution of ever-changing landscape of privacy in app marketing and its effects on advertisers. This session will cover the progression of privacy regulations and the challenges surrounding in user tracking on iOS and Android ecosystem. Learn how to navigate these changes while ensuring the best possible ROI for your brand.

Uncover the secrets of mobile app marketing, as we delve into the world of user acquisition and retargeting. This insightful session will provide a comprehensive overview of paid UA channels, and their interplay with organic data. Equip yourself with the right approach to optimize your channels and amplify your marketing outcomes.

As mobile app usage continues to rise, ad fraud has become a significant challenge for app marketers, resulting in wasted ad spend and a decline in user acquisition. In this session, Patricia Freijo, the Vice President of Customer Growth, APAC at TrafficGuard, a leading ad fraud prevention platform, will demystify the day-to-day problems app marketers face and address common issues hindering app growth. Patricia will delve into the various types of ad fraud tactics that affect mobile app marketers and provide practical strategies to combat them. She will highlight the significance of scaling on genuine data, and provide examples of typical ad fraud situations that marketers encounter, demonstrating how they can identify ad fraud within their own data.

Discover the profound impact of personalization and hyper-personalization in mobile app engagement through real-world customer examples. This session will take you on a journey through the transformative power of tailored experiences, illustrating their role in boosting user engagement and retention. Learn how to harness these strategies and elevate your business to new levels of success. Get ready to unlock unprecedented growth in the realm of mobile applications.

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

Join our experts as they unravel the complexities of attribution and SKAD 4. Learn how to navigate the challenges of the current attribution environment, ensuring accurate data collection and maximizing your growth potential.

Feeling hungry but unsure which restaurant to order from? Within the foodpanda app, we help you discover and decide on your favourite restaurant via a range of discovery tools. In this session, we will cover an overview of these tools followed by a deeper look into how search handles a range of user intent and drives monetization through relevance and secondary revenue streams.

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit, and get ready for the second half of the day!

3a8082e126