Entrepreneurship assingment

[Roger Agustin]

Hi guys!

First of all, now I'm not in BCN and I have a very limited internet connection. Tonight or tomorrow morning I will come back to BCN and I will start working with the prezientation. However, don't panic! The idea of what should the prezientation contain is pretty clear :-)

Basically the idea (according to J. Vinaixa) is presenting the following points (in 10'):

1. Idea

2. Opportunity

3. Biz model

4. What we have done to validate the biz model

And this are some recommendations given by professors

- Use the BMC as the structure to present our biz model PREZI [J. Vinaixa]

-Target consumer: Do you future clients consider important the organic certificate? Or is just enough that is a fresh product? [It will be nice to see their attitudes and consumer habits regarding organic foods (do they  eat/buy organic food?)] [Maika Valencia]

- Consider in your Next Steps the revenue model aspect (regarding pricing (capsules, equipment, etc..) [Maika Valencia]

In my opinion we should include the following (in a prezi):

1. Idea:

• Photo of the device (extracted from the video)
• Photo of the spices we can grow

2. Opportunity

• Strategy Canvas to understand our unique position
• Potential market in Spain 
• 17.1M households in Spain, from which 70% are in urban areas, that means 11.97M
• From these households we can expect that only 30% like to cook with fresh ingredients, what means 3.591M
• From which 50% might be interested in our solution, what means 1.8M of households only in Spain
• Potential scalability
• Relatively easy to expand to other european countries

3 & 4. Biz Model & validation
Jordi Vinaixa love the BMC, so definitely we should use it. However my approach here would be to put also the what/who/how/profit engine/sustainability outside of the BMC to give an overall understanding of the Biz Model and then (for the validation) zooming in each part of the BMC to show:

• the initial hypothesis
• a photo of the validation 
• and the revised hypothesis.

By now we have validated and revised the VP, the Customer Segments and the revenue model. To my mind we need to:

• Add also Channels (I have validated one Garden Center and one grocery store as selling points. The cooking classes centre were I went were willing to have the device and provide information to customers, but not to sell it. The show room is going to be too expensive at the very beginning. Internet prove to be useful for half of the potential customers to who I interviewed).
• In terms of partners, both the network distribution and the hydroponics expert (e.g. my biologist friend with an hydroponic garden at home) are, at least, partially confirmed. The suppliers are a further step to confirm out of the scope of this course.
• Draft of the cost structure (consequently also KA and KR) & from here draft of the pricing model.
• Basically from here we are going to adjust the details about the core activities and the outsourced (e.g. should we assemble the devices and manufacture the capsules or just keep the design and formula and patent them? Which are the costs associated?). To my mind this point is critical and we should definitely provide a first draft on that (and maybe show that initially we thought on being much vertically integrated and afterwards we decided to outsource many things). However, with the time constraints that we are facing we cannot provide many details on that. I'm going to work on that tomorrow. If someone wants to help, I will be glad to meet with you :)
• I would do the pricing based on the costs and charging a reasonable margin for us.

What to do now

And here what really matters. I would like to have some help from you to do the point of validation of the cost structure and pricing model, as well as to finish the prezientation. Can anyone of you meet with me in the office tomorrow at the afternoon?

I've also uploaded this document under the name Guidelines in Entrepreneuership > Assignment 5 in the Drive. There you can modify in your color whatever you want.

See you guys!

[Ceyhun Berk Bulun]

Everything sounds pretty good. Unfortunately, I have to finish my Spanish presentation today but I have dedicated tomorrow for entrepreneurship class, willing to help you as much as you need. Alternatively, I can work simultaneously on Spanish and entrepreneurship today if you can send me an particular part of the job.

Ceyhun Berk Bulun

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