MVP and first feedback

[Roger Agustin]

Hi guys!

Here we have our MVP & sales pitch: http://www.youtube.com/watch?v=iQGxXj8AlvY

First feedback received:

My father: a 52 years old man, who likes to eat well and cook cool dishes (creating sauces with herbs and condiments). He basically said that the product is geek to some extent, but he really liked it. He doesn't see any problem about the organic issue, only with the image that we have selected in the video to show the capsules. He likes it basically because it is cool both in concept and in design.

For he is critical the price and the amount of days it takes to grow the herbs and the number of days you can go ahead with one nutrient capsule.

My mother: A 49 years old woman, who likes to eat well and cook cool dishes, and grow plants at home (i.e, exactly the kind of person that we intend to target ^^). First, at the middle of the video she has said "I definetely want that" and "but, it is really possible, because i'm really interested". Then, giving more details…

She values on top the freshness and having variety always.

She really loves the concept of confortable, clean, stylish and functional (she loves the fact that she can place it wherever she wants and move it whenever she wants).

She considers that this is not a huge expense (I have explained to her that the concept is similar to the premium one of nespresso). She says that fresh products in general are a disaster, because they are expensive, you have to buy a lot and they become rotten in short time. Furthermore, you cannot have whatever you want in fresh from the shops in the neighborhood.

And then, for her there is an emotional value because of the fact that this device "would gives her life". She likes to have plants because plants give her life, and for her that is not just a plant but a garden, something similar to a japanese garden, but of condiments at the kitchen.

Last, she likes the fact that it is stylish and robust: she can place it wherever she wants and move it.

And now I'm waiting for more feedback. At least two other targeted customers that may say something tomorrow.

See you!

[Tomas Baronas]

assignment submitted!

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[Roger Agustín Salat]

Great!

2012/11/25 Tomas Baronas <tomas.r...@gmail.com>

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Roger