X05 Xbox Event Details Announced

[Highlander]

X03 was the last one, they skipped 2004..... but now the event is back,
for the launch of Xbox 360!

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15th July 2005 - Microsoft confirmed that X05, the Xbox® brand experience
for the games and entertainment industry, will be held on October 4th and
5th this year. The event will offer European industry leaders the chance to
fully experience Xbox 360 and will mark the beginning of the next generation
of gaming in Europe.

X05 will be held at a secret location in Europe and will see Europe's top
retailers, media, partners, publishers and developers immersed in a two-day
experience where Microsoft will unveil more detailed plans for the new Xbox
360T system that puts players at the centre of the most powerful
next-generation games and entertainment experiences

Previous X0 events have been the setting for high-profile announcements such
as European pricing details for Xbox (2001), Xbox® LiveT and the acquisition
of Rare (2002), and a partnership with Epic Games and the unveil of the new
Xbox branding (2003). They are also an important platform for third party
publishers and developers to unveil major announcements and showcase
forthcoming titles. Electronic Arts, Tecmo, Epic Games, and Ubisoft have all
previously shared the stage with Microsoft spokespeople to announce
exclusive titles.

Guests have been entertained by renowned acts such as Carl Cox, Groove
Armada and Massive Attack, in stunning locations - X01 was memorably held in
Pierre Cardin's Bubble House in Cannes, whilst La Isla Magica (Seville) was
the theme-park location of X02 and X03 saw guests at an exclusive beach club
location in Juan-les-Pins.

A highlight of the gaming calendar, Xbox enjoys this opportunity to bring
together gamers across Europe and create a unique and immersive experience
for their guests. Commenting on the announcement, Chris Lewis, regional vice
president, Xbox, Europe, Middle East and Africa (EMEA), said: "We are very
excited about X05 and believe this will prove to be a real highlight in the
gaming calendar this year. We have a lot to say and even more to show
people. Believe me, after X05 there will be no question that Xbox 360 is the
next-generation".

Xbox will be sending out more communication and invitations over the next
few weeks.