Published by Wiley, February 2013
PREDICTIVE ANALYTICS: THE POWER TO PREDICT WHO WILL CLICK, BUY, LIE,
OR DIE
By Eric Siegel
This rich, entertaining primer by former Columbia University professor
and Predictive Analytics World founder Eric Siegel, reveals the power
and perils of predictive analytics, showing how predicting human
behavior combats financial risk, fortifies healthcare, conquers spam,
toughens crime-fighting and boosts sales.
PREORDER NOW ($15 on Amazon, currently) and receive:
1) FREE ACCESS to the first of four modules of my online training
program, "Predictive Analytics Applied"
2) A 40% DISCOUNT CODE off the full online training ($495), or its in-
person version, "Predictive Analytics for Business, Marketing and
Web" ($1,495 - April 25-26 in NYC)
DETAILS ON THIS OFFER:
http://www.pawcon.com/blog/?p=855
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5 REASONS THIS BOOK MATTERS TO EXPERTS:
http://www.pawcon.com/patimes/january13
FULL PREFACE:
http://www.pawcon.com/patimes/december12
39 COLLEAGUES WHO LOVED THIS BOOK:
http://www.pawcon.com/book/praise.php
MORE INFO:
http://www.thepredictionbook.com
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"Exciting and engaging - reads like a thriller!"
- Marianna Dizik, Statistician, Google
Happy reading!