Santa Monica, California – October 24, 2008. As the role of a
company’s website in a business-to-business sale continues to grow and
expand, buyer satisfaction with these websites remains extremely low.
B-to-B online marketing firm Tatum Marketing has set out to do
something about it. For a limited time, a limited number of business-
to-business website owners can get a free homepage analysis that
includes a minimum of three actions the company can take to increase
website performance.
“B-to-B buyers tell researchers that vendors’ websites play a major
role in their decision to buy a product or service,” said Susan Pascal
Tatum, co-founder and President of Tatum Marketing. “Yet surprisingly
few B-to-B websites are optimized to play that role well. We decided
to do something to turn website owners’ attention to performance
criteria such as how well a site attracts and engages the right
visitors and helps convert them into qualified prospects or
customers.”
To qualify for a free homepage evaluation, websites must support the
sale of a product or service to other businesses – not directly to
consumers.
Asked how Tatum Marketing can offer such a promotion, Susan Tatum
replied “Our B-to-B website performance experts have worked with and
studied so many business-to-business websites we now have an
instinctive knowledge of what changes are likely to increase visitor
retention and conversion. We’re applying best practices developed with
years of experience and while our clients are reaping most of the
benefits, we decided to share some of the knowledge with others.”
Interested website owners can request a free evaluation at
http://www.tatummarketing.com/offer/prwebsite.html or by emailing
Tatum Marketing at in...@tatummarketing.com.
About Tatum Marketing
Tatum Marketing is a global online marketing firm specializing in
software, information technology and other business-to-business
clients. The company provides business website development, traffic
generation, search engine optimization, pay-per-click and other online
advertising, and conversion optimization services. Its co-founders
have over two and one-half decades of experience in B-to-B marketing
and technology. For more information visit www.tatummarketing.com.
Short Description:
Free homepage analysis for B2B website owners – get at least 3
suggestions to improve performance