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A/B split testing question
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Tony
Mar 24, 2011, 10:13:41 PM3/24/11
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Greetings!
im trying to do my first A/B test (http://en.wikipedia.org/wiki/A/
B_testing). so far ive only found
http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-significance-calculator-spreadsheet-in-excel/
My question is this though - how do i transform that one so it
calculates the various ROIs of multiple ad networks, through multiple
ad campaigns, through multiple market segments (oversized women in new
york, chicago and los angeles), through various times of the day,
through various times of the year?
Is such a thing even possible?
Many thanks!
Tony
James Ravenswood
Mar 25, 2011, 8:43:49 PM3/25/11
to
On Mar 24, 10:13 pm, Tony <ableton...@gmail.com> wrote:
> Greetings!
>
> im trying to do my first A/B test (http://en.wikipedia.org/wiki/A/
> B_testing). so far ive only foundhttp://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-signi...> Greetings!
>
> im trying to do my first A/B test (http://en.wikipedia.org/wiki/A/
>
> My question is this though - how do i transform that one so it
> calculates the various ROIs of multiple ad networks, through multiple
> ad campaigns, through multiple market segments (oversized women in new
> york, chicago and los angeles), through various times of the day,
> through various times of the year?
>
> Is such a thing even possible?
>
> Many thanks!
>
> Tony
You need to calculate or gather the ROIs for various combinations of
the independent variable into a single table with each IV occupying a
different column. Then use a Pivot Table.
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