Odor Wars
Bruce Hilsen
Of the five senses, scent is the least controllable. Artificial scents are present almost everywhere in our daily lives. Manufacturers turn out new scented items constantly, in an effort to compete in a multi-million dollar consumer market.
Scented products are increasingly present everywhere. Scented cosmetics, scented clothing, scented linens, scented detergent, scented soap. Scents are everywhere. An automaker is even introducing a vehicle that has a perfume dispensing cartridge that drops into the air vent. One company offers a fragrance machine that plays scented cartridges that look like CDs.
With all of these scented products competing for a place in the consumer's life, an "Odor War" has essentially begun. The forest scented plug in competes with the lemon scented cleaning solution. The strawberry scented body wash competes with the raspberry scented shampoo which in turn battles the apple scented conditioner.
You leave your forest scented home and travel in your vanilla scented automobile to your root beer scented destination. The "Odor War" is on, and like any war it claims innocent victims. What happens to the vibrant scent of the fresh flowers you received, when the orange scented air freshener is dispensed? What happens to the scent of the fresh baked cookies when the kitchen is cleaned up with the flower scented counter cleaner? Life around you is a constant battle of one scent out smelling another.
This conflict of scents can create in itself an odor. And what one person may find to be a pleasant scent, another may find to be offensive. In fact some scents may in fact make a person sick. Chemically sensitive people often have problems caused by the chemicals used in scented products. They to, become innocent victims. What can they do? Where can they turn? There seem to be few options.
One option that has been steadily growing in popularity is a product that is in fact odorless. This product eliminates the odor it comes in contact with and actually leaves no artificial odor of its own. The chemically sensitive consumer is blessed with a much needed alternative, while the average consumer is offered a break-through in the "Odor War". A recent article in the Syracuse NY Post-Standard addressed the issue of fragrances in the home. The article included the Odorless Option of AtmosKlear Odor Eliminator and concluded "As promised, there was no smell." The article goes on to say that the AtmosKlear "didn't leave something stinkier behind."
This odorless option in fact leaves the consumer in a very strong position to influence the outcome of the "Odor War." Because the product is odorless, the user can choose the odor to be removed. The battle of the freshly cooked fish vs. the rose on the table can be controlled by the consumer, as can the war between the wet dog smell, the kitty litter smell, and the room freshener smell. Keep the scent you want, eliminate what you don't want. Really quite simple. Eliminate the second hand smoke smell from your automobile, while retaining that fresh clean air scent that we all appreciate.
Yes, the "Odor War" can be won. And it can be won by the consumer, not by the manufacturer of the strongest scented product.
Ask your retailer to help you by offering an odorless solution such as the AtmosKlear Odor Eliminator. When the consumer has demanded a solution, the retail outlets will be forced to offer product that the consumer wants, and more manufacturers will produce such products.
If you would like more information on scented products you may want to visit the web site www.everythingsmells.com.
If you prefer more information on the odorless alternative AtmosKlear, visit the web site www.atmosklear.net or phone toll free at 1-800-977-4145.
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