June 2, 2017
Marketing activities kick-off community meeting
Theresa Nguyen (Tomitribe), Ian Skerrett (Eclipse), Nancy Agosta (IBM - WebSphere Marketing Mgr), Angela Warner (IBM - Portfolio Marketing Mgr), Kevin Cox (Hazelcast), Paul Hinz (Red Hat)
Paul. Goal: Increase awareness of MicroProfile in market for microservices for Enterprise Java
Come up with SMART metrics
Dzone - They do research report on Java ecosystem every year. They reached out to Kevin. They were going to include
Nancy: suggested for us to decide specific themes related to MicroProfile for the blogposts
We spent most of the time on updates and additions to the Marketing activities sheet located at:
https://drive.google.com/open?id=0B8_67yGf9LkLX096QUdxcTdueWs
AIs:
- Theresa to add a blog page to Microprofile.io that lists all MicroProfile blogposts from community members for easy access
- Theresa to get info on cost and mechanics on how to run a campaign on Twitter
- Kevin to get more detail info on Dzone microservices study so that we can ensure MicroProfile is showcased in study.
- Cesar to upload sheet with all MicroProfile blogposts on internet on marketing repository. All members to update it and add missing ones (DONE - I created a new sheet directory Blogposts in Marketing Google Drive here:
https://drive.google.com/open?id=0B8_67yGf9LkLOTdPeHdRRl9aWG8
(the file above is located in the following directory https://drive.google.com/open?id=0B8_67yGf9LkLdXBuZEYtR0wtMFU)
- Everyone to check sheet with existing MicroProfile blogposts (above) and add missing ones or ones from your organization that are listed
- Cesar to set up follow-up call with Nancy to start work on draft for high-level marketing program for MicroProfile
- Cesar to reach out to John Clingan on how to turn on Google analytics for https://projects.eclipse.org/projects/technology.microprofile (DONE)
- Cesar to schedule another Marketing call in two weeks (DONE)
June 16, 2017
Attendees: Dominika (Payara), Ian Skerrett (Eclipse), Kat (Eclipse), Angela (IBM), Paul (RH), Cesar (RH), Theresa Nguyen (Tomitribe)
- MP Awareness should be primary goal for CY2017 for MicroProfile marketing community.
- Once blogpost capability is available on MicroProfile.io, repost on DZone for free.
- Theresa - cost of twitter depends on (frequency, volume, market) - maybe we can come up with budget
Does anybody know how many members we have in MP Google group?
Ian + Dominika suggest that we use MP members to give some love to MP using their twitter + LinkedIn accounts. With this, there’s no need to spend money on Twitter or LinkedIn. MicroProfile member companies twitter and LinkedIn accounts should have thousands of followers already. Use vendors’ twitter and LinkedIn channels instead of MP Google group members.
Ian: Eclipse has a newsletter that goes out to about 150k addresses. Maybe September issue (goes out mid month), it can focus on MicroProfile. 5 articles on MicroProfile (it could be existing or new blog posts) - 5 different authors. Not vendor-perspective. Audience will be a Java developer audience. Content should be technical. To get last newsletter, google “Eclipse Newsletter”
Ian: JavaOne 2017 booth sponsorship
IBM, Red Hat, Tomitribe, Payara(?)
What about an event outside JavaOne to promote MicroProfile?
For swag, we need to define what we need to do: t-shirts and hoodies or just t-shirts?
Revamped logo needs to be done by end of July, at the latest.
AIs:
- Everyone - please review CY2017 high-level MicroProfile Marketing Plan
https://drive.google.com/open?id=141BY4Pwcp4kGg4dFRAVMsdYED0Mi5a4nrMtjBD4wwvo
- Theresa - in two days, she’ll get back to us with blog page MicroProfile.io update
- Have John Clingan request Google Analytics access to Eclipse MicroProfile page.
- MicroProfileIO twitter handle may be owned by someone in the community. Cesar to find out who owns it. Theresa thinks Tomitribe owns this handle. She’ll get more info on it.
- Theresa to check PartyOne organization - how much to be a sponsor and mechanics
- Dominika to find out how much they can contribute toward the booth and swag
- Angela to reach out to Nancy about participation in swag and plans for outside JavaOne event promoting MP