Marketing Feedback Requested - 2024 Program Plan

[Reza Rahman]

Folks,

Some of you may be aware that the draft 2024 program plan for the
MicroProfile working group is in progress:
https://docs.google.com/presentation/d/1CrG4tIbyTWxrZca9CWBtpEl3P0LqapANf8-M_uVwhz0/edit?usp=sharing.
The folks working on marketing need to weigh in on the relevant sections
of the plan (slides 2, 3, 4 and 5).

Feedback on the draft program plan is due by Friday the 6th. Please
consider syncing with your respective organizations and providing
feedback either directly on the draft (linked above) or reply to this
thread.

Thanks,
Reza

[Reza Rahman]

I'll go ahead and try to get the discussion rolling.

I honestly think the marketing goals and activities need a major revamp.
A lot of the content is outdated, low priority, vague, not actionable
enough, or has not been committed to for a long time. It's difficult to
make meaningful progress with that context. I am proposing a much more
streamlined, measurable, actionable and committed approach consisting of
just two slides with no more than five simple points.

The first should be concrete goals for CY 2024:

* Grow adoption in industry surveys that measure MicroProfile by 30%.
* Grow website visits by 30%.
* Grow social media following by 30%.
* Grow MicroProfile Starter usage by 30%.
* Grow overall marketing content output by 30%.

The second should be five key achievable activities:

* Incrementally fund official MicroProfile Tutorial.
* Improve the website in specific ways such as individual specification
pages and a "top contributors" page.
* Print a limited amount of swag to give to MicroProfile speakers and
attendees at events.
* Provide limited sponsorship to strategically aligned events such as
EclipseCon Java Community Day.
* Fund two compelling MicroProfile adoption stories/interviews by users,
nominated by vendors or the community.

What do you think?