Marketing Planning 2017/18 - Content Strategy

[Dominika]

As discussed during the Breakfast Meeting on the 5^th of October. Please refer to the meeting minutes here for details.

In this thread, as well as during the weekly/bi-weekly marketing calls, we will discuss/decide on the following:

• Target audience (driving membership)
  
• EE4J positioning
  
• Evangelism
  
• ‘Getting started’ resources
  
• Success stories
  
• Thought leadership
  
• User questionnaires/feedback
  
• Detailed content plan
  
• Who owns/leads the content planning
  

Feel free to add more items to the list!