Fwd: FW: September 20 program
Dave Mitropoulos-Rundus
From: Sharon L. McDonnell [mailto:s.l.mc...@att.net]
Sent: Wednesday, September 07, 2016 6:59 PM
To: Sharon L. McDonnell
Subject: FW: September 20 program
What is the User’s Experience?
Evaluation is a key element of any great communication effort. Surveys and focus groups bring great information, yet the most enlightening results can be achieved by watching your users actually use your communication vehicle to get the information they need. Learn how to plan for and carry out successful usability testing for your key audiences. Consider how you can incorporate usability testing to discover how you can improve your user’s experience. Hear about a case study from Blue Cross Blue Shield of Michigan and how they incorporated usability testing with the health care providers who use their provider manuals to reveal surprising results.
Check our blog at www.stc-sm.org for all the details and a link to register.
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