Fwd: Circle Brewing Update 1-23-12

[Don Taylor]

FYI

---------- Forwarded message ----------
From: Ben Sabel <b...@circlebrewing.com>
Date: Mon, Jan 23, 2012 at 12:00 PM
Subject: Circle Brewing Update 1-23-12
To: Judson Mulherin <j...@circlebrewing.com>


Circle Investors,

We've been busy lately, ramping up production from the winter lull to prepare for Spring and SXSW.  We recently had our busiest brew week, brewing three times last week, so the tanks are full and the cold room will be soon.  Our NAMELESS Winter Amber has been well received, and weather permitting, will take us up to early March, when we'll be releasing our ALIBI Blonde(we decided to change from a blonde bock to a blonde ale, maintaining recipe similarities, as it will speed up production by more than double).  

Our focus lately has been pushing brand awareness.  To that effect, we have been lining up events and sponsorships, from art gallery openings to festivals.  In the next few weeks, we have some larger scale events that we could use some help with, if you are in the area and willing.  First, we have brokered a deal with Groupon to sell a tour/merchandise that will be going out early Feb for the event days of Feb 18th and 19th(Saturday and Sunday).  We're looking to cap the tickets sold at 1200 for each day, so as not to be overwhelmed, but in any case, it will be two busy days.  We'll definitely need help with volunteers for those two days, so please email me if you can lend a hand.  Please note, per our contract with Groupon, we cannot announce our deal with them prior to their deal email, so please don't post or talk about this just yet, at least not publicly.  

We are also part of a North Austin Brewery tour, put on by Living Social, which will run three Saturdays in a row, Feb 25th, March 3rd, and March 10th.  Again, for this event, volunteers would be most welcome, although not nearly as many as will be needed for the Groupon deal.  The final date in the brewery tour will also be our One Year Anniversary Open House, March 10th.  We've finalized the date and will be announcing that this week, via social media.  Same as the rest of the Open Houses, we would love all of you to come out, even if you don't want to get behind the bar and pour some beer.  

While it will be a busy weekend, we want to give everyone the opportunity to come to the first Annual Meeting, so we have decided to have that meeting the day after our Anniversary, namely March 11th.  In a separate email, I will send further details regarding the time of the meeting, but wanted to give as much notice on the date as I could.  

As always, please don't hesitate to email me with any questions or comments you may have.  Thanks for your support and I hope to see you all at some or all of the upcoming events!  

Cheers,

Ben

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Benjamin T. Sabel
President/Founder
Circle Brewing Company LLC
b...@circlebrewing.com
512.814.7599
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Regards,

Don Taylor