Hart’s shell design depicts the New England Neptune (Neptuna lyrata decemcostata), which is the state shell of Massachusetts. The style of the logo was inspired by French artist Henri Matisse’s Polynesia Sea mural of ocean plant life.
In addition to appearing in print and electronic media, Hart’s logo will be emblazoned on a variety of wearable and souvenir items, ranging from shirts and hats to wine glasses and other collectibles. All will be on sale at the Festival’s Logo Store during the Festival and at other venues around town in late June.
Hart is a graphic designer based in Marblehead where she operates her own firm, Alicia Hart Designs. Her talents range from corporate print and identity brand designs. In her broad career, clients have included Thermo Fisher Scientific Instruments, Perkin Elmer and OneBeacon Insurance. Her pro bono involvement is with Historic Salem, Inc.
Hart earned degrees at Massachusetts College of Art, California College of Art and Design and the London College of Communications.
A long-time North Shore resident, Hart said, “I am proud to have won this competition and am delighted to help promote the Arts Festival for 2013. It’s a terrific event for visitors and residents alike!”
This summer’s 48th Annual Arts Festival will be held from July 4 through 7 at locations all over Marblehead. Four days of engaging activities are designed to provide a fun and enriching experience for visitors of all ages, coming from town, the region, the country and the world. Details will be posted on the Festival website, www.MarbleheadFestival.org.
The Logo Premiere was held at the Landing in Marblehead, with host Robert Simonelli. The packed restaurant was grateful for his warm reception and generosity.