VISUAL MERCHANDISING QUESTIONNAIRE- CUSTOMERS

[mudita....@gmail.com]

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VISUAL MERCHANDISING QUESTIONNAIRE- CUSTOMERS

This is a survey for analyzing the Impact of visual merchandising on customer decisions for apparel/ footwear stores choice. It is being done as a part of NIFT course curriculum. Kindly participate in the survey and help complete this project.

1. What is the most influencing feature driving you inside the store? *

• Store Exterior Graphics and Signage
• Window Display Setting
• Outer Glimpse of Store
• Kind of Merchandise on display
• Brand Name and Logo
• Promotional Offering at the entrance ( Sale / Discounts)

2. What is the most noticed feature inside store display? *

• Bold Graphics
• Music and Lighting
• Mannequin Styling
• Creative Product Display

3. You choose to enter in a store because of Attractive Mannequin and Window display? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

4. You choose to shop in an outlet with good layout, moving /browsing space and ambiance? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

5. Exterior Store Signage and graphics compel you to enter a store? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

6. Promotional offerings at store entrance is driving force to enter a store? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

7. In store lighting and music enhances your shopping experience? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

8. In store Merchandise and Mannequin display promotes impulsive buying? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

9. Do you notice price talkers near merchandise and mannequin displayed at the entrance window while entering the store? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

10. Do you feel price talkers promote impulse buying? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

11. Do you think in store communication elements like tent cards, banners, floor vinyl, graphics enhance merchandise display and affect customer purchase decision? *

• Strongly Agree
• Agree
• Neutral
• Disagree
• Strongly Disagree

12. Which 3 out of below according to you is the most effective silent selling tool and has strongest impact on customer purchase decision? *

• Store Exterior Graphics and Signage
• Window Display
• Kind of Merchandise on display
• Brand Name and Logo
• Promotional Offering
• Point of Sale Display
• Ceiling suspended props and talkers
• Display table
• Floor Vinyl and in store wall graphics
• Lighting , Music and Store Space

13. Are you aware about the three Adidas Store formats namely, Sports Performance, Style Essentials and Originals? *

• Yes
• No

14.How do you rate Adidas Visual Merchandising? *

• Excellent
• Good
• Can be improved

15. What do you think should be improved in Adidas stores? *

• Window display
• Mannequin styling
• Footwear display
• Apparel display technique
• Denim display Area

16. Who do you think is direct Competitor of Adidas in terms of Window and Merchandise display? *

• Puma
• Nike
• Zara
• Vero Moda
• Jack & Jones

Name *

Age *

Profession *

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[vezoto...@gmail.com]

Hello, 

You dont know know me, I am Vezotolu, a NIFT student. I came across this link while researching for literature on Visual Merchandising. I also noticed that this Questionaire is specifically for Adidas. Were you working/interning for Adidas in Gurgaon? 

I am currently interning in the Gurgaon office.

Your help would be greatly appreciated. 

Thank you,

Vezotolu

[9085601326...@gmail.com]

Sir i need quesstionaire on importance of window display in todays generation

Could u please provide it..

[space...@gmail.com]

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