OK, I found that file in my application directory at:
.meteor/local/build/server/server.js
When I change that line to something other than zero and boot the server, I see that the setting is still 0.
curl -I localhost:80/logo.png
HTTP/1.1 200 OK
date: Wed, 20 Feb 2013 23:13:08 GMT
cache-control: public, max-age=0
last-modified: Wed, 20 Feb 2013 23:11:56 GMT
etag: "30677-1361401916000"
content-type: image/png
accept-ranges: bytes
content-length: 30677
connection: close
Looking at .meteor/local/build/server/server.js my setting change has been overwritten and reverted to 0.
I must be changing the wrong file?
Ryan