I: RaAM 8 First announcement of 2010 conference
Stefania Manca
Applying Metaphor International Association (RaAM), which will be held at VU
University (Vrije Universiteit), Amsterdam, the Netherlands, from 30 June
through 3 July 2010.
As an association, RaAM strives to advance the study of metaphor, metonymy
and other aspects of figurative language, with a commitment to the
application of metaphor research to 'real world' issues. In light of this,
the theme of the upcoming conference will be 'metaphor and domains of
discourse'. The theme is intended to highlight the socio-cultural as well as
the situational diversity of metaphor as manifested in, for example:
government and politics; education; science and healthcare; business and
organizations; mass media and journalism; and literature and the arts.
The conference will feature plenary lectures by:
- Paul Chilton (Dept. of Linguistics and English Language, Lancaster
University, UK)
- Dedre Gentner (Dept. of Psychology and School of Education and Social
Policy, Northwestern University, USA)
and an address by the outgoing Chair of the RaAM Executive Committee:
- Lynne Cameron (Centre for Language and Communication, Open University,
UK).
The conference will also include a new way of linking basic and applied
research: in addition to regular papers and a poster session, a selection of
'real world workshops' will be offered. The workshops will involve
demonstrations for, and with, conference participants on how metaphor can be
used as an intervention or tool to change people's way of thinking and
reasoning. 'Real world workshops' will be offered on:
- Metaphor in educational discourse (Graham Low, York University, UK)
- Metaphor in communicating public interest issues (Joseph Grady, Cultural
Logic, USA)
- Metaphor in business organizations (Joep Cornelissen, Leeds University
Business School, UK)
- Metaphor in knowledge management (Daan Andriessen, INHolland University of
Applied Sciences, NL)
- Metaphor and metonymy in painting (Irene Mittelberg, RWTH Aachen
University, Germany)
- Metaphor in product design (Paul Hekkert, Technical University Delft, NL).
As a courtesy to RaAM members, this announcement is being distributed first
via the RaAM listserv; the organizers will advertise the conference on other
lists in the coming days. More details, including the call for papers, will
be available at a later date. Updates, including a link to the conference
website, will be posted at http://www.raam.org.uk/Forthcoming_Events.html
Sincerely yours,
the local organizing committee:
Alan Cienki and Gerard Steen (chairs); Lettie Dorst, Berenike Herrmann, Anna
Kaal, Tina Krennmayr, Tryntje Pasma
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