http://www.merinews.com/catFull.jsp?articleID=133420
Web 2.0: Latest tool for ad agencies
By Meenakshi Wali
WITH A gamut of similar products and services springing up in the
market everyday, distinguishing a brand from others is necessary to
get it sold. A company must make adequate efforts to distinguish their
product to be recognised by their target clients.
Advertising agencies take over this job of keeping up their efforts
and introducing the brand to the customers of their clients. But, with
a traditional advertising agency that uses TV, newspapers, outside
campaigns, conferences, radio or print media etc, how far can you
expect to extend your business? On the contrary, an online ad agency
can spread brand awareness throughout the spider of web. Wow!
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