Coco Cola
Mazie Wingeier
Coca-Cola, or Coke, is a carbonated soft drink with a cola flavor manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.[1] Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue.[2] Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.[3]
Originally marketed as a temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century.[4] The name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine).[5] The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula.[6] The drink has inspired imitators and created a whole classification of soft drink: colas.
The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high-fructose corn syrup in North America). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors.
The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name. The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee. Coca-Cola was called Coca-Cola Classic from July 1985 to 2009, to distinguish it from "New Coke".
Confederate Colonel John Pemberton, wounded in the American Civil War and addicted to morphine, also had a medical degree and began a quest to find a substitute for the problematic drug.[8] In 1885 at Pemberton's Eagle Drug and Chemical House, his drugstore in Columbus, Georgia, he registered Pemberton's French Wine Coca nerve tonic.[9][10][11][12] Pemberton's tonic may have been inspired by the formidable success of Vin Mariani, a French-Corsican coca wine,[13] but his recipe additionally included the African kola nut, the beverage's source of caffeine.[14] A Spanish drink called "Kola Coca" was presented at a contest in Philadelphia in 1885, a year before the official birth of Coca-Cola. The rights for this Spanish drink were bought by Coca-Cola in 1953.[15]
In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, a nonalcoholic version of Pemberton's French Wine Coca.[16] It was marketed as "Coca-Cola: The temperance drink", which appealed to many people as the temperance movement enjoyed wide support during this time.[4] The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886,[17] where it initially sold for five cents a glass.[18] Drugstore soda fountains were popular in the United States at the time due to the belief that carbonated water was good for the health,[19] and Pemberton's new drink was marketed and sold as a patent medicine, Pemberton claiming it a cure for many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.[20]
After Candler had gained a better foothold on Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under the names "Yum Yum" and "Koke". This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father's blessing. After both names failed to catch on for Candler, by the middle of 1888, the Atlanta pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and hoped he could force his two competitors, Walker and Dozier, completely out of the business, as well.[25]
Charley Pemberton, an alcoholic and opium addict, unnerved Asa Candler more than anyone else. Candler is said to have quickly maneuvered to purchase the exclusive rights to the name "Coca-Cola" from Pemberton's son Charley immediately after he learned of Dr. Pemberton's death. One of several stories states that Candler approached Charley's mother at John Pemberton's funeral and offered her $300 in cash for the title to the name.
In Charles Howard Candler's 1950 book about his father, he stated: "On August 30 [1888], he [Asa Candler] became the sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks and advertising copy."[24]
With this action on August 30, 1888, Candler's sole control became technically all true. Candler had negotiated with Margaret Dozier and her brother Woolfolk Walker a full payment amounting to $1,000, which all agreed Candler could pay off with a series of notes over a specified time span. By May 1, 1889, Candler was now claiming full ownership of the Coca-Cola beverage, with a total investment outlay by Candler for the drink enterprise over the years amounting to $2,300.[26]
In 1914, Margaret Dozier, as co-owner of the original Coca-Cola Company in 1888, came forward to claim that her signature on the 1888 Coca-Cola Company bill of sale had been forged. Subsequent analysis of other similar transfer documents had also indicated John Pemberton's signature had most likely been forged as well, which some accounts claim was precipitated by his son Charley.[22]
In 1892, Candler set out to incorporate a second company, the Coca-Cola Company (the current corporation). When Candler had the earliest records of the "Coca-Cola Company" destroyed in 1910, the action was claimed to have been made during a move to new corporation offices around this time.[27]
On September 12, 1919, Coca-Cola Co. was purchased by a group of investors led by Ernest Woodruff's Trust Company for $25 million and reincorporated under Delaware General Corporation Law. The company publicly offered 500,000 shares of the company for $40 a share.[29][30] In 1923, his son Robert W. Woodruff was elected President of the company. Woodruff expanded the company and brought Coca-Cola to the rest of the world. Coca-Cola began distributing bottles as "Six-packs", encouraging customers to purchase the beverage for their home.[31]
During its first several decades, Coca-Cola officially wanted to be known by its full-name despite being commonly known as "Coke". This was due to company fears that the term "coke" would eventually become a generic trademark, which to an extent became true in the Southern United States where "coke" is used even for non Coca-Cola products. The company also didn't want to confuse its drink with the similarly named coal byproduct that clearly wasn't safe to consume. Eventually, out for fears that another company may claim the trademark for "Coke", Coca-Cola finally embraced it and officially endorsed the name "Coke" in 1941. "Coke" eventually became a registered trademark of the Coca-Cola Company in 1945.[32]
The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company on March 12, 1894.[34] The proprietor of the bottling works was Joseph A. Biedenharn.[35] The original bottles were Hutchinson bottles, very different from the much later hobble-skirt design of 1915 now so familiar.
A few years later two entrepreneurs from Chattanooga, Tennessee, namely Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler later realized that he had made a grave mistake.[36] Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. Candler remained very content just selling his company's syrup.[37] The loosely termed contract proved to be problematic for the Coca-Cola Company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.[38] This contract specified that bottles would be sold at 5 each and had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959.
The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in 1894 in Cartersville, Georgia.[39] Cola syrup was sold as an over-the-counter dietary supplement for upset stomach.[40][41] By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the US. In 1935, it was certified kosher by Atlanta rabbi Tobias Geffen. With the help of Harold Hirsch, Geffen was the first person outside the company to see the top-secret ingredients list after Coke faced scrutiny from the American Jewish population regarding the drink's kosher status.[42] Consequently, the company made minor changes in the sourcing of some ingredients so it could continue to be consumed by America's Jewish population, including during Passover.[43] A yellow cap on a Coca-Cola drink indicates that it is kosher for Passover.[44]
The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Fleeman's Pharmacy, which first opened its doors in 1914.[45] Jack Fleeman took over the pharmacy from his father and ran it until 1995; closing it after 81 years.[46] On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by the Coca-Cola Company. Cans of Coke first appeared in 1955.[47]
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