Ihaven't seen New York in months. Because I live with someone science deems "high-risk" for a deadly airborne disease, I've stayed home in New Jersey for most of 2020. I spent the summer watching cities march against systemic injustice from the quiet safety of my home office, far away from tear gas and rubber bullets. I've never felt more like a coward just staring at screens. I felt a similar pang again last week when the streets of New York erupted into a masked, outdoor dance party following the electoral results. I stayed home still, feeling like a nerd at home during college spring break.
While hardly a panacea for whatever spiritual ills I've got, there's a visceral rush to the movie afforded by Alfred Hitchcock-inspired one-take direction and immersion of a city descending into chaos. While its potency was at its strongest during its Sundance premiere in January 2017 (mere months after the traumatic 2016 election), there's still a lot of relevant juice in Bushwick thanks to its broad political urgency.
Directed by the duo Jonathan Milott and Cary Murnion, Bushwick is an immersive action thriller about an insurgent invasion in the heart of hipster Brooklyn. On an unsuspecting winter day, Lucy (Brittany Snow) finds herself in the middle of a sudden, city-wide invasion of black-clad mercenaries. Teaming up with an ex-Marine medic and janitor, Stupe (Dave Bautista), the two fight their way through the neighborhood to reach an extraction point.
I'm not sure if revealing who the insurgents are counts as a spoiler. It's treated as such in the film, you don't find out the true purpose of these shadowy forces until the middle of Act 2, but Netflix's clunky automatic previews play the very scene it's revealed. So let's compromise and say that Bushwick taps into a theoretical new American Civil War, one that is becoming less theoretical now as Trump continues to refuse concession.
While there's brains in Bushwick's filming, its political arguments are lacking. The movie's positions are obvious and lack subtlety, yet fall short of being meaningful. That the movie has a downer ending comes off more nihilistic than compelling. Again, it's hard without delving into spoilers as the film is keen to make its whole picture central to its dramatic tension. (Maybe don't watch the trailer.) But Bushwick makes it clear how left of center it falls on the blue/red spectrum, even if it flirts with a pro-gun narrative woven into the script.
Still, there's one bright spot, aside from Bautista's remarkable performance as an exposed bruise with a soul. In the film, Brooklyn is deemed "soft" by the villains for its "ethno-diversity," a delicious angle that should ding the scriptwriters if the real world didn't constantly underestimate the ballsiness of New Yorkers, the city's unity, and its willingness to fight.
In the end, Bushwick paints an ideal portrait of New York even when it is ugly, raw, and violent for the vast majority of its running time. There's a division in the city; no one believes a photogenic white girl like Lucy is native to the neighborhood, nor is there any sense of unity when bodega shop owners are knifed over candy. And if it weren't for Bautista, a half-Filipino actor, Bushwick would be uncomfortable given its antagonistic depiction of most people of color (at least before the true villains are revealed).
The movie doesn't properly earn its united front in the climax, when the diversity of the borough charges forward and takes cover behind playground slides and tree trunks. But maybe the movie doesn't have to because we know that New York always will.
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With 10 million sign ups in its first day, there is no doubt that Disney+ has tapped strong latent demand in what is already a highly saturated US streaming video market. What differentiates market insurgent Disney+ from incumbent Netflix is that it is trading on big individual brands, many of them decades old. Netflix, on the other hand, pushes its brand as a utility first, and shows second. Shows like Stranger Things are an exception rather than the rule. In fact, Netflix has a track record of showcasing just a small number of show brands at any one time, with House of Cards and Orange is the New Black previous examples. What is more, Netflix is ruthless about killing off shows as soon as they start to peak.
The transitions between eras have always been messy and turbulent for the leaders of existing firms. Think of what it was like for Ford to transition from a founder-led business to a professional management system in order to compete with General Motors. Or what it was like for the professional managers of GM or General Electric to transition from multiple measures of performance to a winner-take-all focus on creating shareholder value. These executives began their career with one prevailing idea of how to run the firm, only to watch it change completely. They had to adapt, or they would be left behind.
While the professional management system has been challenged many times, some of its principles have stuck around for two full eras. The heroes that ran the system had many accomplishments. They enabled a new generation of companies to scale and sustain themselves beyond the vision of a charismatic founder. As custodians of the business working toward the objectives of the executive board, professional managers were fungible and disposable. They could be added, removed and replaced throughout the business without huge cost. They managed risk and protected the firm from the whims of personality.
For decades, CEOs understood there was a trade-off between scale and speed. But they made two assumptions. First, they believed the benefits of scale would far outweigh the loss of speed. Since every company faced the same trade-off, the only goal was to get bigger. Second, it was impossible to compete on the basis of both scale and speed. Sure, you would always face new insurgents nipping at your toes, but the real battle was between incumbents.
Buurtzorg, a Dutch company that provides decentralized home nursing care, is another example. Formed by a group of nurses frustrated with an industry that competes on cost rather than care, the company is a network of nurses that competes on the basis of patient outcomes. Simply put, their patients get better quickly, needing fewer services overall. In the new era, winning firms will worry much less about assets and much more about their ability to influence networks.
Beyond the dissatisfaction of their direct reports, leaders themselves are often disheartened. Bain researched the satisfaction of executives at emerging scale insurgents and struggling bureaucracies. In every case, executives in struggling bureaucracies felt negatively about their own company and its prospects, from the support of a noble mission to their ability to retain top talent (see Figure 4). They would almost never recommend that company to a friend. In contrast, executives at scale insurgents believe in their companies. Think about how much more energy the CEO of scale insurgent gets from his or her people compared with the CEO of a struggling bureaucracy.
Despite these fundamental challenges, many of these emerging firms will reach scale insurgency. But no matter the starting point, every company can learn from their examples and begin its own journey toward that goal. This journey will demand:
Those are the major components of micro-battles. We call the micro-battle team the Win-Scale team because it needs to find a winning solution and figure out how to scale that solution. We call the senior leadership team the Amplify team, whose job is to amplify the results of the Win-Scale team.
Micro-battles, on the other hand, anticipate these issues from the beginning. Each one is set up to do two things: win and scale (see Figure 5). Winning means translating a strategic initiative into something that can be successfully prototyped and tested with customers. Scaling means rigorously testing whether that prototype is transferable and repeatable, while developing a repeatable model that can be scaled across the company.
Win-Scale teams manage themselves according to Agile principles, meeting daily to review progress. They also meet with senior leaders every three to four weeks. In these meetings, team members present their latest view of the micro-battle mission, which is essentially their latest hypothesis. It includes the confirmation of their strategic goal, their view of the latest prototype, the current predictions on their repeatable model and, ultimately, their plan to deploy the solution across the organization. The hypothesis forces the team to constantly toggle back and forth between winning and scaling.
To reinforce the need to think like a coach, not a commander, the CEO made a pivotal decision. He pledged to mentor personally the leaders of each micro-battle. This meant making time for monthly coaching sessions, which kept the CEO focused on the micro-battles agenda, while championing the right behaviors and setting an example for the rest of the team.
Once a company has succeeded with its first set of micro-battles, how can it ramp up the newfound skills to tackle more than eight times as many? As leaders face the more intimidating task of running a full portfolio of micro-battles, they ask themselves three key questions.
To avoid added complexity, we also recommend a balance of micro-battles. For every micro-battle focused on a new revenue opportunity, the team can launch a micro-battle that simplifies the business and frees up resources. Every growth initiative needs the support of cost and complexity reduction.
As companies start to embed micro-battles into their daily routines, only a small fraction of the organization has experienced the new ways of working and developed the behaviors of a scale insurgent. As the portfolio grows, the most successful companies engage the remainder of the organization. One great way is to communicate results and success stories. Some leading companies have developed a training program that introduces their top 100 leaders to micro-battles and the fundamental behaviors of a scale insurgent.
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